Hain Celestial is looking for a Senior Manager, Consumer Insights to serve as a strategic partner to cross-functional teams. You will deliver deep consumer understanding that informs brand strategy, innovation, and growth initiatives, synthesizing consumer, shopper, and category insights into compelling narratives.
What You'll Do
- Lead consumer insights efforts across brands and categories, serving as the voice of the consumer and shopper.
- Lead ongoing brand health measurement and partner with marketing to diagnose performance and identify growth opportunities.
- Partner with Marketing, Innovation, Sales, and Category teams to inform brand strategy, innovation pipelines, and go-to-market plans.
- Leverage multiple data sources (consumer research, syndicated data, panels, shopper card, loyalty, etc.) to uncover insights, identify trends, and quantify opportunities.
- Manage key external research partners, ensuring effective collaboration, budget management, and delivery of high-quality insights.
- Design, interpret, and synthesize qualitative and quantitative research to understand consumer behaviors, needs, attitudes, and decision drivers.
- Translate complex data into clear, compelling insights and recommendations that influence strategic and tactical decisions.
- Inform innovation, renovation, and portfolio strategy by identifying white space opportunities and unmet consumer needs.
- Monitor consumer, shopper, and marketplace dynamics to proactively identify risks and growth opportunities.
- Develop fact-based narratives and storytelling that bring the consumer to life and align with brand and business objectives.
- Act as a thought leader in consumer insights, elevating the function’s impact and credibility across the organization.
- Contribute to best practice sharing, process improvement, and capability building within the Insights team.
What We're Looking For
- Strong expertise in consumer research methodologies.
- Strong expertise in syndicated data.
- Ability to translate insight into clear business actions.
Hain Celestial is an equal opportunity employer.
