Responsibilities
- Develop & Lead Strategy: Architect and implement integrated B2B marketing strategies for major campaigns and product launches, with a focus on demand generation, lead nurturing, and Account-Based Marketing (ABM).
- Execute Across Channels: Oversee the execution of digital campaigns, including marketing automation, paid media, content marketing, and SEO/SEM, ensuring all channels work together to drive results.
- Serve as a Client Advisor: Act as the primary digital marketing strategist for key clients, providing senior-level counsel and building strong, trusted relationships.
- Manage Integrated Projects: Manage project timelines, budgets, and staffing for complex digital initiatives, coordinating across internal creative, paid media, and analytics teams to ensure flawless delivery.
Requirements
- 6-8 years of experience in digital marketing, with a strong preference for an agency background.
- Proven expertise in B2B marketing, including demand generation, lead generation, ABM, and sales enablement.
- Hands-on experience with B2B marketing automation and CRM platforms (e.g., Marketo, Pardot, Salesforce, HubSpot).
- Experience managing integrated campaigns and collaborating with creative, technical, and media teams.
Work Arrangement
Hybrid — Baltimore
Additional Information
- Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer.
- Recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
