CVS Health is hiring a Senior Manager, Aetna Mental Well-being Marketing Strategy to own the development of marketing strategy for our mental well-being offerings. You will act as a thought leader, driving strategic decisions to build awareness, consideration, and demand among prospective and existing clients.

What You'll Do

Lead the creation of marketing strategies and plans, including positioning, messaging, and value proposition.
Partner with mental well-being, sales, and strategy teams to translate marketplace and competitive insights.
Execute analyses of internal and external data to identify trends and opportunities for differentiation.
Partner with broader marketing teams to leverage and optimize digital capabilities for strategy execution.
Develop differentiated and impactful content tailored to key external audiences.
Lead the development of creative briefs, marketing collateral, and related analytics.
Prepare for and lead cross-functional meetings.
Stay current with industry trends and best practices to contribute innovative ideas.

What We're Looking For

5+ years of experience in marketing, brand management, consulting, or a related field.
Strong strategic, critical thinking, and conceptual abilities.
Excellent written and verbal communication skills, including creating compelling presentations.
Adept execution and delivery skills, with attention to detail and ability to juggle multiple priorities.
Ability to influence others and work effectively in a matrix environment.
Ability to meet deadlines, maintain confidentiality, and follow through on commitments.
Bachelor’s degree in marketing, communications, journalism, related field, or 4 years of equivalent experience.

Nice to Have

5+ years of commercial health insurance or healthcare industry marketing.
Mental well-being industry experience, particularly in the group employer space.
Proven track record of helping to develop and execute successful marketing strategies.
Experience with brand and product marketing in the healthcare/mental well-being industry.
Knowledge of market research and consumer/customer insights.
Understanding of commercial target customers, including brokers, consultants, and plan sponsors.
Experience collaborating with internal and external stakeholders like sales and agencies.

Team & Environment

You will collaborate cross-functionally with internal and external partners and report to the Lead Director, Aetna B2B Marketing.

Benefits & Compensation

Compensation range: $82,940.00 - $182,549.00 + an equity award target.
Affordable medical plan options.
401(k) plan with matching company contributions.
Employee stock purchase plan.
No-cost wellness screenings, tobacco cessation, weight management, counseling, and financial coaching.
Paid time off, flexible schedules, family leave, dependent care resources, tuition assistance, and more.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all applicable laws.