Responsibilities
- Lead initiatives to generate consistent and measurable sales pipeline growth
- Align marketing efforts with pipeline coverage and revenue objectives
- Oversee program budgets and adapt strategies to meet cost-per-lead, customer acquisition cost, and return on investment targets
- Collaborate with Sales and Customer Success teams to enhance lead quality, conversion rates, and sales cycle speed
- Manage and expand account-based marketing initiatives across targeted 1:1 and 1:Few segments
- Work closely with Sales leadership to refine account targeting and engagement approaches
- Develop and execute integrated marketing strategies across content, events, paid advertising, executive outreach, and digital platforms
- Design and manage programs that drive qualified pipeline through digital marketing, webinars, events, and content assets
- Improve conversion efficiency across landing pages, lead nurturing workflows, and handoff to sales
- Plan and run experiments to increase pipeline yield and reduce cost per qualified opportunity
- Monitor and refine performance metrics such as lead-to-account conversion rates
- Track and enhance KPIs related to pipeline generation and influence
- Build reporting dashboards and use data insights to continuously improve program effectiveness
- Share performance learnings to strengthen data-informed decision-making across teams
- Mentor and develop high-performing marketing professionals
- Define clear ownership and success criteria for marketing programs
- Foster alignment across Sales and Customer Success functions
- Promote a culture centered on testing, accountability, and scalable growth
Work Arrangement
Hybrid
Discover your purpose at work
- We’re not just employees—we’re a diverse community of individuals from varied backgrounds and life experiences who are driven by meaningful work.
- We thrive on innovation, professional growth, supportive colleagues, and the fulfillment that comes from contributing to a greater good.
- If you’re inspired by technology that empowers positive social impact and want a career that values your identity and potential, this is the place for you.
- It’s time to join a team that’s passionate about purpose. We look forward to connecting with you.
Where We Work
We support a flexible hybrid work model that prioritizes high performance, team connection, and personal well-being. While office locations exist, in-person presence is not mandated. Team members are empowered to decide when gathering on-site strengthens collaboration—whether for onboarding, team projects, or strategic alignment—ensuring a balanced and intentional approach to work location.
Join a company where DEIB isn’t a buzzword
- Diversity, equity, inclusion, and belonging are foundational to our culture. This is evident in our strong employee resource groups and the diverse representation across leadership and technical roles.
- We believe that varied perspectives, experiences, and talents are key to advancing both our people and our mission, and we are dedicated to fostering an inclusive environment where everyone can succeed.
- Our commitment begins with a fair and accessible hiring process. If you want to work in a place where you feel recognized, respected, and valued, you belong here.
- Applicants with disabilities are welcome to request accommodations during the hiring process by contacting accommodations@benevity.com.
