Benevity is looking for a Senior Manager, ABM & Demand Generation to lead our revenue-focused marketing strategy and execution. This strategic and execution-oriented role is responsible for building integrated marketing programs that drive qualified pipeline growth, sales velocity, and conversion.
What You'll Do
- Lead demand generation programs to drive predictable pipeline growth aligned to revenue goals.
- Manage program budget efficiently, adjusting programs to ensure CPL, CAC, and ROI are on target.
- Partner with Sales and Customer Success to improve quality, conversion, and velocity.
- Manage and scale Benevity’s ABM programs across 1:1 and 1:Few account tiers.
- Partner with Sales leadership to align account selection and engagement strategies.
- Deliver integrated plays across content, events, paid media, executive engagement, and digital experiences.
- Lead programs that generate qualified pipeline through digital campaigns, webinars, events, and content.
- Optimize conversion across landing pages, nurture, and sales handoff.
- Design tests to improve pipeline efficiency and cost per qualified opportunity.
- Track and optimize KPIs including lead → qualified account conversion and pipeline sourced and influenced.
- Establish reporting dashboards and continuously improve program performance through experimentation.
- Share insights on performance to help the team gain data-driven decision-making and acumen.
- Coach and develop high-performing marketers, creating clear program ownership and success metrics.
- Drive cross-functional alignment with Sales and Customer Success.
- Build a culture of experimentation, accountability, and growth.
What We're Looking For
- 6+ years of experience in B2B SaaS marketing.
- 4 years managing or leading teams.
- Experience owning and scaling integrated marketing programs that drive pipeline, conversion, and customer engagement.
- Strong working knowledge of Account-Based Marketing programs (1:1 and 1:Few motions).
- Experience managing demand generation programs across multiple channels including digital, content, events, and nurture.
- Demonstrated ability to partner effectively with Sales, Customer Success, and Product Marketing to drive shared revenue outcomes.
- Experience analyzing funnel performance and using data to optimize program performance and conversion.
- Experience working in modern marketing tech stacks (HubSpot, CRM, marketing automation, ABM tools).
- Strong project and program management skills with the ability to manage multiple initiatives simultaneously.
- Comfortable operating in a fast-moving, cross-functional environment.
Nice to Have
- Experience in purpose-driven, CSR, or mission-led organizations.
- Experience building advocacy or community-led growth programs.
Technical Stack
- HubSpot
- CRM
- Marketing automation
- ABM tools
Team & Environment
You will lead Benevity’s ABM & Demand Gen team.
Work Mode
This role follows a hybrid work model and is open to candidates in Canada, Spain, Switzerland, the United Kingdom, and the United States.
Diversity, equity, inclusion and belonging are part of Benevity’s DNA. We foster a culture of belonging with equal opportunities for everyone to shine and a flexible hybrid approach to work that empowers people.
