What You'll Do
Lead the end-to-end strategy and evolution of loyalty programs for restaurant clients, shaping initiatives that boost participation, customer lifetime value, and profitability. Translate brand objectives into tailored loyalty frameworks, defining clear KPIs and performance benchmarks to measure success.
Analyze market trends and consumer behavior to refine engagement strategies across CRM, SMS, and loyalty platforms. Develop segmentation models, testing plans, and optimization tactics that enhance campaign effectiveness. Partner with managed services, product, and implementation teams to ensure seamless execution and alignment with client goals.
Collaborate with cross-functional stakeholders to integrate loyalty with ordering systems and third-party platforms. Use data tools to assess program health, uncover growth opportunities, and deliver actionable insights. Present findings and strategic recommendations to senior leaders through clear, compelling reports and presentations.
Requirements
- Minimum of five years in customer experience, loyalty, CRM, or digital marketing strategy
- Proven background in designing or managing loyalty programs for consumer-facing or restaurant brands
- Deep understanding of CRM, SMS marketing, and campaign performance analysis
- Advanced skills in Excel for modeling, analysis, and reporting
- Experience creating executive-level presentations in PowerPoint
- Strong communication abilities with a track record of advising senior leadership
- Ability to manage multiple priorities and deliver in a fast-paced, collaborative environment
- Willingness to lead, learn, and contribute to team development
Benefits
- Opportunities for professional growth and leadership development
- Supportive culture that values feedback, innovation, and initiative
- Collaborative environment focused on shared success and continuous improvement
Technical Stack
Tools you’ll use: Excel, PowerPoint, Word, Outlook, Tableau, Punchh, Paytronix, SessionM
