Directive is looking for a Senior LinkedIn Strategist to be a core part of our new specialized social media advertising consultancy. In this remote role, you will build and execute high-performing LinkedIn strategies for B2B clients, overseeing accounts and driving measurable growth.
What You'll Do
- Oversee and lead a collection of Social Media accounts.
- Serve as direct support to client contacts.
- Conduct weekly communication with vendors or operational partners to ensure alignment on tasks and quality.
- Build comprehensive strategies for clients each quarter.
- Create, maintain, and optimize budgets for paid media campaigns.
- Provide fractional support for internal marketing for the boutique agency.
- Deeply understand client positioning and unique value propositions.
- Confirm lead routing is accurate within a CRM.
- Be responsible for personal productivity and utilization.
- Work directly with Associate Director to ensure internal and client goals are achieved.
- Understand the value of Programmatic campaigns.
- Drive cross-sells, upsells and referrals via client relationships and professional network.
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI.
What We're Looking For
- 4+ years experience working at a performance/digital marketing agency.
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
- Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV.
- Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense.
- Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel to make data-driven decisions.
- Ability to drive results and measure via OCT.
- Experience with audience segmentation by tier, job title.
- Proven and measurable success with mid-market or enterprise accounts.
- Ability to translate and articulate strategy and tell stories with data.
- Ability to organize, prioritize and manage multiple projects simultaneously.
- Willingness to travel to visit clients approximately once per year, per client or as needed.
Nice to Have
- Experience at a performance/digital marketing agency with B2B focus.
- Equal parts competitive and curious; a true problem solver.
- Live on the cutting edge of the industry, always looking for opportunities to grow and share.
- Quality-obsessed.
Technical Stack
- LinkedIn Campaign Manager
- Zoominfo
- 6Sense
- Google Analytics
- GA4
- Excel
Team & Environment
Part of the LinkedIn media team within a new specialized consultancy, reporting to an Associate Director.
Benefits & Compensation
- Compensation: $85,000-$100,000 USD annual base salary with potential for bonus eligibility.
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
- 100% employer-paid health plan for you and a 50% employer contribution for your dependents.
- Mental health access to certified therapists through Spring Health and Headspace membership.
- Physical benefits including physical therapy through Omada, fertility support through Carrott, Aaptiv virtual workouts, complimentary One Medical membership.
- Unlimited PTO (2-week minimum).
- Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1).
- Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure.
Work Mode
This is a remote position open to candidates located anywhere in the US.
Directive provides equal employment opportunity to all qualified applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
