Directive seeks a Social Media Advertising Strategist to join our team. In this remote role, you will partner directly with mid-market and enterprise B2B clients to develop custom strategies and execute paid media campaigns on LinkedIn. You'll be a crucial part of the LinkedIn media team, reporting to an Associate Director, and will focus on building strategies that help clients reach, engage, and convert their target audiences.
What You'll Do
- Oversee and lead a portfolio of Social Media advertising accounts.
- Serve as the direct point of support for client contacts.
- Manage weekly communication with vendors or operational partners to ensure task alignment and work quality.
- Build quarterly strategies for clients.
- Create, maintain, and optimize budgets for paid media campaigns.
- Deeply understand client positioning and unique value propositions.
- Confirm lead routing accuracy within client CRM systems.
- Be responsible for personal productivity and utilization.
- Work directly with the Associate Director to ensure internal and client goals are met.
- Understand the value of Programmatic advertising campaigns.
- Drive cross-sells, upsells, and referrals through client relationships and your professional network.
- Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI.
What We're Looking For
- 2+ years of experience working at a performance or digital marketing agency.
- Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads.
- Understanding of different LinkedIn Ad Units such as conversation ads, document ads, and CTV.
- Proficiency in advertising platforms and tools including LinkedIn Campaign Manager, Zoominfo, and 6Sense.
- Strong understanding of Paid principles: keyword research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign performance using tools like Google Analytics, GA4, or Excel to make data-driven decisions.
- Ability to drive results and measure via OCT.
- Experience with audience segmentation by tier, job title, etc.
- Proven and measurable success managing mid-market or enterprise accounts.
- Ability to translate strategy and tell stories with data.
- Ability to organize, prioritize, and manage multiple projects simultaneously.
- Willingness to travel to visit clients approximately once per year, per client, or as needed.
Nice to Have
- Experience at a B2B marketing agency.
- Equal parts competitive and curious; a true problem solver.
- Lives on the cutting edge of the industry, always looking for opportunities to grow and share.
- Quality-obsessed.
Technical Stack
- LinkedIn Campaign Manager
- Zoominfo
- 6Sense
- Google Analytics
- GA4
- Excel
Team & Environment
This role is part of the LinkedIn media team within the new Abe Agency venture and reports to an Associate Director.
Benefits & Compensation
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
- 100% employer-paid plan for you and a 50% employer contribution for your dependents.
- Mental health access to certified therapists through Spring Health, and a membership to Headspace.
- Physical benefits including physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, and a complimentary One Medical membership.
- Unlimited PTO with a 2-week minimum.
- Paid Company Holidays, Your Birthday Off, and an End of Year Recharge (Closed December 24 - January 1).
- Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure, which scales in total amount over time.
- Annual base salary range: $75,000 - $90,000 USD with potential for bonus eligibility.
Work Mode
This is a fully remote position open to candidates located within the United States.
Directive is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
