Directive is looking for a Paid Social Strategist (Account Strategist, LinkedIn Advertising) to join Abe Agency, our new specialized social media advertising consultancy. You will work directly with mid-market and enterprise B2B clients to create and execute high-performing LinkedIn advertising strategies, focusing on the Customer Generation methodology. This role is a crucial part of our LinkedIn media team and reports to the Associate Director.
What You'll Do
- Oversee and lead a collection of Social Media accounts.
- Serve as direct support to client contacts.
- Conduct weekly communication with vendors or operational partners to ensure alignment.
- Build quarterly strategies for clients.
- Create, maintain, and optimize budgets for paid media campaigns.
- Deeply understand client positioning and unique value propositions.
- Confirm lead routing is accurate within a CRM.
- Be responsible for personal productivity and utilization.
- Work directly with the Associate Director to ensure internal and client goals are achieved.
- Understand the value of Programmatic campaigns.
- Drive cross-sells, upsells, and referrals via client relationships and professional network.
- Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI.
What We're Looking For
- 2+ years experience working at a performance or digital marketing agency.
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
- Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, and CTV.
- Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, and 6Sense.
- Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, or Excel to make data-driven decisions.
- Ability to drive results and measure via OCT.
- Experience with audience segmentation by tier, job title, etc.
- Proven and measurable success with mid-market or enterprise accounts.
- Ability to translate and articulate strategy and tell stories with data.
- Equal parts competitive and curious; a true problem solver.
- Ability to organize, prioritize, and manage multiple projects simultaneously.
- Quality-obsessed.
- Willingness to travel to visit clients approximately once per year, per client or as needed.
Nice to Have
- Experience at a performance or digital marketing agency with a B2B focus.
Technical Stack
- LinkedIn Campaign Manager
- Zoominfo
- 6Sense
- Google Analytics
- GA4
- Excel
Team & Environment
You will be part of the LinkedIn media team within Abe Agency, a new consultancy within Directive, reporting to the Associate Director.
Benefits & Compensation
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents.
- Mental health benefits: Access to certified therapists through Spring Health, membership to Headspace.
- Physical health benefits: Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership.
- Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.
- Financial: Traditional and Roth 401(k) with a 3% company match.
- Bonus: Annual bonus based on tenure, which scales in total amount over time.
- Compensation: $75,000-$90,000 USD annual base salary with potential for bonus eligibility.
Work Mode
This is a remote position open to candidates located within the United States.
Directive is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
