Directive is hiring a Paid Social Strategist (Remote Canada)

Directive is looking for a Paid Social Strategist to join our LinkedIn media team. In this remote role based in Canada, you will work directly with mid-market and enterprise B2B clients to create and execute high-performing LinkedIn advertising strategies. You will report to the Associate Director and be responsible for driving SQLs and customers through strategic campaign oversight and optimization.

What You'll Do

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Work directly with the Associate Director to ensure internal and client goals are being achieved.
• Drive cross-sells, upsells and referrals via client relationships and professional network.
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI.
• Manage weekly communication with vendors or operational partners to ensure task alignment and work quality.
• Be responsible for personal productivity and utilization.
• Understand the value of Programmatic campaigns.

What We're Looking For

• 2+ years experience working at a performance or digital marketing agency.
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, and CTV.
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, and 6Sense.
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, or Excel to make data-driven decisions.
• Ability to drive results and measure via OCT.
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts.
• Ability to translate and articulate strategy and tell stories with data.
• Equal parts competitive and curious; a true problem solver.
• Ability to organize, prioritize and manage multiple projects simultaneously.
• Quality-obsessed.
• Willingness to travel to visit clients approximately once per year, per client or as needed.

Nice to Have

• Bonus for B2B agency experience.

Technical Stack

• LinkedIn Campaign Manager
• Zoominfo
• 6Sense
• Google Analytics
• GA4
• Excel

Team & Environment

You'll be part of the LinkedIn media team within the new Abe Agency venture, reporting to the Associate Director. Our culture is People First, where the best idea wins. We are future-focused with a growth mindset and committed to fostering a more diverse and inclusive culture.

Benefits & Compensation

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
• 100% employer-paid health plan for you and a 50% employer contribution for your dependents.
• Mental health access to certified therapists through Spring Health and membership to Headspace.
• Physical health support through Omada (physical therapy), Carrott (fertility support), Aaptiv virtual workouts, and complimentary One Medical membership.
• Unlimited PTO (with a 2-week minimum).
• Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1).
• Paid Parental Leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.

Work Mode

This is a remote position open to candidates located anywhere in Canada.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.