Directive is hiring a Senior Paid Social Strategist to lead social media accounts, build custom strategies, and execute paid media deliverables for B2B clients. This is a ground-floor opportunity within a new specialized consultancy at Directive focused exclusively on social media advertising.
What You'll Do
- Oversee and lead a collection of Social Media accounts.
- Serve as direct support to client contacts.
- Build and present strategic plans for clients each quarter.
- Create, maintain, and optimize budgets for paid media campaigns.
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting.
- Drive cross-sells, upsells and referrals via client relationships and your professional network.
- Work directly with the Associate Director to ensure internal and client goals are being achieved.
- Be responsible for personal productivity and utilization.
- Travel to visit clients approximately once per year, per client or as needed.
What We're Looking For
- 4+ years experience working at a performance or digital marketing agency.
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
- Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, and CTV.
- Proven and measurable success with mid-market or enterprise accounts.
- Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, or Excel to make data-driven decisions.
- Experience with audience segmentation by tier, job title, and other criteria.
- Ability to translate and articulate strategy and tell stories with data.
- Ability to organize, prioritize and manage multiple projects simultaneously.
- Quality-obsessed, competitive, curious, and a true problem solver.
Nice to Have
- Bonus for B2B agency experience.
Technical Stack
- LinkedIn Campaign Manager
- Zoominfo
- 6Sense
- Google Analytics & GA4
- Excel
Team & Environment
You will be part of the LinkedIn media team reporting to an Associate Director. This is a fast-growing specialty agency within Directive.
Benefits & Compensation
- Compensation: $85,000-$100,000 USD annual base salary with potential for bonus eligibility.
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
- 100% employer-paid health plan for you and a 50% employer contribution for your dependents.
- Unlimited PTO (2-week minimum).
- Paid Company Holidays, Your Birthday Off, and an End of Year Recharge (Closed December 24 - January 1).
- Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure.
- Comprehensive wellness support including access to therapists, Headspace, physical therapy, fertility support, virtual workouts, and a complimentary One Medical membership.
Work Mode
This is a remote-first position for candidates located within the United States.
Directive is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
