Directive is looking for an Account Strategist, LinkedIn Advertising to join our team. In this remote role within Canada, you will work directly with mid-market and enterprise B2B clients to create custom strategies and execute Paid Media deliverables. You'll be a crucial part of the LinkedIn media team, reporting to the Associate Director, running point on communication and optimization to maximize client ROI.
What You'll Do
- Oversee and lead a collection of Social Media accounts.
- Serve as direct support to client contacts.
- Communicate weekly with vendors or operational partners to ensure alignment.
- Build quarterly strategies for clients.
- Create, maintain, and optimize budgets for paid media campaigns.
- Deeply understand client positioning and unique value propositions.
- Confirm lead routing is accurate within a CRM.
- Be responsible for personal productivity and utilization.
- Work with the Associate Director to ensure internal and client goals are achieved.
- Understand the value of Programmatic campaigns.
- Drive cross-sells, upsells and referrals via client relationships.
- Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting.
What We're Looking For
- 2+ years experience at a performance or digital marketing agency.
- Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads.
- Understanding of different LinkedIn Ad Units such as conversation ads and document ads.
- Proficiency in advertising platforms like LinkedIn Campaign Manager, Zoominfo, and 6Sense.
- Strong understanding of Paid principles: keyword research, ad copywriting, bid management, and optimization.
- Ability to analyze campaign performance using Google Analytics, GA4, or Excel for data-driven decisions.
- Ability to drive results and measure via OCT.
- Experience with audience segmentation by tier and job title.
- Proven, measurable success with mid-market or enterprise accounts.
- Ability to translate strategy and tell stories with data.
- Equal parts competitive and curious; a true problem solver.
- Live on the cutting edge of the industry, seeking opportunities to grow and share.
- Ability to organize, prioritize and manage multiple projects.
- Quality-obsessed.
- Willingness to travel to visit clients approximately once per year, per client.
Nice to Have
- B2B agency experience.
Technical Stack
- LinkedIn Campaign Manager
- Zoominfo
- 6Sense
- Google Analytics
- GA4
- Excel
Team & Environment
You will be part of the LinkedIn media team within the new Abe Agency venture, reporting to an Associate Director. Directive operates with a best idea wins culture, is future-focused, and values People First. We are committed to fostering a more diverse and inclusive culture.
Benefits & Compensation
- Medical, dental, vision plans, disability, and life insurance for you and your family, including a 100% employer-paid plan for you and a 50% employer contribution for dependents.
- Mental health benefits: Access to Spring Health therapists and Headspace membership.
- Physical health benefits: Omada physical therapy, Carrott fertility support, Aaptiv virtual workouts, and a complimentary One Medical membership.
- Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed Dec 24 - Jan 1), Paid Parental Leave.
- Financial: Traditional and Roth 401(k) with a 3% company match.
- Bonus: Annual bonus based on tenure, which scales over time.
Work Mode
This is a remote position open to candidates across Canada.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
