Directive is hiring a LinkedIn Strategist (remote in the US) to build and manage high-performing LinkedIn advertising campaigns for B2B clients. In this role, you’ll report to the Associate Director and serve as a direct support to mid-market and enterprise clients, communicating results and creating custom strategies.
What You'll Do
- Oversee and lead a collection of Social Media accounts.
- Serve as direct support to client contacts.
- Communicate weekly with vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
- Build quarterly strategies for clients.
- Create, maintain, and optimize budgets for paid media campaigns.
- Deeply understand client positioning and unique value propositions.
- Confirm lead routing is accurate within a CRM.
- Be responsible for personal productivity and utilization.
- Work directly with Associate Director to ensure internal and client goals are being achieved.
- Understand the value of Programmatic campaigns.
- Drive cross-sells, upsells and referrals via client relationships and professional network.
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI.
What We're Looking For
- 2+ years experience working at a performance/digital marketing agency.
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
- Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more.
- Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more.
- Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions.
- Ability to drive results and measure via OCT.
- Experience with audience segmentation by tier, job title etc.
- Proven and measurable success with mid-market or enterprise accounts.
- Ability to translate and articulate strategy and tell stories with data.
- Equal parts competitive and curious; a true problem solver.
- Ability to organize, prioritize and manage multiple projects simultaneously.
- Quality-obsessed.
- Travel to visit clients approximately once per year, per client or as needed.
Nice to Have
- Bonus for B2B experience at a performance/digital marketing agency.
Technical Stack
- LinkedIn Campaign Manager
- Zoominfo
- 6Sense
- Google Analytics
- GA4
- Excel
Team & Environment
Part of the LinkedIn media team within the new Abe Agency venture, reporting to the Associate Director.
Benefits & Compensation
- Compensation: $75,000-$90,000 USD annual base salary with potential for bonus eligibility.
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
- 100% employer-paid health plan for employee, 50% employer contribution for dependents.
- Mental health access to certified therapists through Spring Health, membership to Headspace.
- Physical benefits: Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership.
- Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed Dec 24 - Jan 1), Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure, which scales in total amount over time.
Work Mode
This is a remote-first position open to candidates in the US.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
