About the Role
The Senior Journey Optimization Manager will design, implement, and analyze customer journey improvements using A/B testing, behavioral analytics, and user insights to increase engagement and conversion across digital platforms.
Responsibilities
- Lead end-to-end optimization initiatives across web and mobile experiences
- Develop and prioritize testing roadmaps based on business impact
- Collaborate with UX, product, and engineering teams to implement test designs
- Use analytics platforms to identify friction points in customer journeys
- Design A/B and multivariate tests with statistically valid methodologies
- Interpret test results and translate findings into actionable recommendations
- Manage testing tools and ensure accurate data collection
- Document and share best practices across teams
- Present insights and performance updates to stakeholders
- Ensure compliance with data privacy standards in testing activities
- Monitor key performance indicators tied to conversion goals
- Optimize user flows for acquisition, onboarding, and retention
- Integrate qualitative feedback with quantitative data
- Maintain a testing calendar and track project timelines
- Advocate for user-centered design principles
- Troubleshoot technical issues related to test execution
- Stay current with industry trends in digital optimization
- Support client reporting with clear, data-backed summaries
- Identify opportunities for personalization strategies
- Collaborate on tool evaluations and platform improvements
Nice to Have
- Master’s degree in a relevant discipline
- Certification in optimization or analytics platforms
- Experience in B2B or enterprise SaaS environments
- Knowledge of customer data platforms (CDPs)
- Hands-on experience with personalization engines
Compensation
Hourly rate commensurate with experience
Work Arrangement
Remote with flexible hours; some overlap with Eastern Time required
Team
Part of the Client Solutions team focused on digital experience enhancement
Why This Role Matters
This position plays a central role in shaping how users interact with digital products, directly influencing conversion rates and customer satisfaction through evidence-based improvements.
What to Expect
You will work on high-visibility projects with measurable outcomes, using real-time data to guide decisions and refine digital experiences across multiple touchpoints.
Not available
