Kepler Group is looking for a Senior Journey Optimization Manager to drive cross-channel marketing strategy using Adobe Journey Optimizer (AJO) and Customer Journey Analytics (CJA). You'll translate data into actionable insights to influence customer acquisition, engagement, and retention within a transparent culture that offers unparalleled growth opportunities.
What You'll Do
- Own the end-to-end process of cross-channel journey orchestration using Adobe Journey Optimizer (AJO).
- Design, develop, and launch triggered, event-based workflows to create seamless and personalized customer experiences.
- Build and maintain comprehensive funnel dashboards in Adobe Customer Journey Analytics (CJA) to track key metrics.
- Analyze journey performance data to identify trends and translate complex data into clear, actionable insights.
- Partner with cross-functional POD teams to continuously optimize existing journeys and design new ones.
- Act as the internal expert on Adobe Journey Optimizer (AJO) and Adobe Customer Journey Analytics (CJA), providing guidance and training.
What We're Looking For
- 5-8 years of experience in a marketing, analytics, or product management role with a strong focus on digital customer journeys.
- Expert-level proficiency with Adobe Journey Optimizer (AJO), Adobe Customer Journey Analytics (CJA), or Salesforce Marketing Cloud.
- Proven experience in building and analyzing marketing funnels and dashboards.
- Demonstrated ability to translate complex data into clear, actionable business recommendations.
- Strong analytical skills and a passion for using data to drive business outcomes.
- Excellent communication skills and the ability to work collaboratively with diverse teams.
- Excellent problem-solving abilities and a proactive approach to project management.
Nice to Have
- Proven experience with agile methodologies (e.g., Scrum, Kanban).
- Familiarity with digital media buying platforms and workflows.
Technical Stack
- Adobe Journey Optimizer (AJO)
- Adobe Customer Journey Analytics (CJA)
- Salesforce Marketing Cloud
Team & Environment
You'll partner with cross-functional POD teams and work in a transparent, fun environment focused on learning from smart colleagues.
Work Mode
This is a fully remote position.
Kepler Group is an equal opportunity employer.
