About the Role
This role involves managing and enhancing CRM strategies across international markets with a focus on customer retention, lifecycle marketing, and campaign execution through data analysis and automation tools.
Responsibilities
- Lead the development and execution of CRM strategies for international markets
- Design and manage automated customer journey workflows
- Analyze customer data to identify engagement opportunities
- Collaborate with marketing teams to align CRM with campaign goals
- Monitor performance metrics and optimize CRM activities
- Ensure brand consistency across all customer touchpoints
- Manage segmentation strategies for targeted communications
- Oversee the scheduling and delivery of email campaigns
- Work with local teams to adapt messaging for regional markets
- Utilize CRM platforms to track customer interactions
- Support lifecycle marketing initiatives from onboarding to retention
- Evaluate response rates and conversion metrics
- Implement A/B testing to refine messaging effectiveness
- Maintain compliance with data privacy regulations
- Coordinate with product teams to integrate CRM insights
- Drive customer reactivation and win-back programs
- Report on CRM performance to senior stakeholders
- Stay updated on global CRM trends and technologies
- Ensure cross-channel alignment in messaging
- Manage content calendars for recurring campaigns
- Optimize customer touchpoints based on behavioral data
- Support localization of CRM content
- Integrate feedback loops from customer interactions
- Enhance personalization strategies using customer insights
- Collaborate on CRM tool selection and configuration
Compensation
Competitive salary based on experience and qualifications
Work Arrangement
Hybrid work model with flexible scheduling options
Team
Part of a global marketing team focused on customer engagement and retention
Why This Role Matters
This position plays a key role in shaping how customers interact with the brand across regions, ensuring consistent, personalized experiences that drive loyalty and long-term value.
What We Offer
Professional development opportunities, international collaboration, flexible work environment, and access to cutting-edge CRM technologies.
Available for qualified candidates requiring work authorization
