About the Role
The role involves developing and executing influencer strategies that align with brand goals, managing high-impact creator relationships, and measuring campaign performance to optimize results.
Responsibilities
- Lead the end-to-end development of influencer marketing campaigns
- Identify and onboard influencers who align with brand values
- Negotiate contracts and partnership terms with creators
- Collaborate with creative teams to develop authentic content concepts
- Track and report on campaign KPIs including engagement and conversion
- Manage influencer relationships from onboarding to post-campaign follow-up
- Stay current with trends in social media and influencer behavior
- Optimize outreach strategies based on performance data
- Coordinate with legal and compliance teams on disclosure requirements
- Ensure brand consistency across all influencer-generated content
- Work closely with PR and social media teams on integrated campaigns
- Manage influencer databases and maintain up-to-date records
- Develop onboarding materials and guidelines for new influencers
- Lead ambassador programs and long-term creator collaborations
- Evaluate new platforms and emerging content formats
- Support crisis management related to influencer partnerships
- Conduct competitor analysis in the influencer space
- Present campaign insights to internal stakeholders
- Manage agency partners involved in influencer outreach
- Ensure timely delivery of campaign assets and deliverables
- Use analytics tools to measure reach, sentiment, and ROI
- Align influencer initiatives with seasonal marketing calendars
- Train team members on influencer best practices
- Maintain budget oversight for partnership programs
- Promote diversity and inclusivity in influencer selection
Compensation
Competitive salary with performance-based bonuses
Work Arrangement
Hybrid remote and office setup
Team
Collaborative marketing team focused on digital campaigns
About the Team
This role is part of a forward-thinking marketing division that values innovation, data-driven decisions, and authentic storytelling. The team operates with agility and focuses on building long-term brand equity through strategic digital initiatives.
Growth Opportunities
The position offers a clear path for leadership development, including oversight of junior staff and potential expansion into broader marketing strategy roles.
Available for qualified candidates
