About the Role
Lead the strategy, execution, and optimization of Google Ads initiatives across multiple product lines, ensuring alignment with business goals and delivering strong ROI through continuous testing and refinement.
Responsibilities
- Develop and manage comprehensive Google Ads campaigns across search, display, and video channels
- Analyze campaign performance using data analytics tools to identify trends and opportunities
- Optimize bidding strategies to maximize return on ad spend
- Collaborate with creative teams to produce effective ad content
- Monitor industry developments and apply emerging best practices
- Conduct A/B testing to refine targeting and messaging
- Generate detailed performance reports for stakeholders
- Ensure alignment of advertising efforts with overall marketing objectives
- Manage budgets and forecast spending across campaigns
- Troubleshoot technical issues affecting ad delivery or tracking
- Implement conversion tracking and attribution models
- Work closely with SEO and content teams for integrated digital strategies
- Maintain compliance with advertising policies and platform guidelines
- Identify new keyword opportunities and audience segments
- Support product launches with targeted advertising plans
- Use audience segmentation to improve campaign relevance
- Coordinate with external vendors and agencies as needed
- Stay current with Google Ads platform updates and features
- Drive efficiency through automation and script-based solutions
- Contribute to strategic planning for long-term growth
- Evaluate third-party tools for performance measurement
- Document processes and maintain campaign knowledge bases
- Train team members on Google Ads best practices
- Escalate critical issues to senior management when required
- Support integration of CRM data into advertising audiences
Compensation
Competitive salary with performance-based bonuses
Work Arrangement
Hybrid remote with required office days in designated locations
Team
Collaborative digital marketing team focused on scalable growth
About Us
We are a forward-thinking organization dedicated to improving health outcomes through innovative digital solutions. Our marketing team plays a central role in connecting valuable services with the people who need them most.
Growth Opportunities
This role offers a clear path to leadership positions, including potential advancement to paid media manager or director-level roles based on performance and organizational needs.
Available for qualified candidates
