Welltech is hiring a Senior Google Ads Specialist

🚀 Who Are We? Discover Healthify—a pioneering force in the Health & Fitness landscape! As a global trailblazer, we've surpassed 220 million app installations, crafting transformative digital wellness experiences. Our dedicated team of 700+ passionate professionals across 5 international hubs is committed to revolutionizing personal health through intuitive nutrition tracking, powerful fitness solutions, and personalized wellness journeys. Why Healthify? Envision joining a dynamic organization where your daily contributions directly impact global well-being. We're passionate about being proactive wellness partners for our users while continuously evolving. We're seeking a Senior Google Ads Specialist — a dynamic growth strategist with exceptional experience in driving direct-to-consumer expansion through sophisticated Google Ads campaigns, concentrating on Display, Demand Generation, and YouTube platforms. You'll architect and manage high-impact acquisition strategies, passionately exploring growth opportunities to optimize conversions, revenue, and return on investment. An entrepreneurial mindset, creative boundary-pushing approach, and ability to collaborate effectively across teams and stakeholder groups are critical for success in this role. This represents an extraordinary opportunity to leverage a $1M+ budget and generate substantial organizational performance impact. If you excel in bid optimization, audience segmentation, innovative testing methodologies, and creative scaling while maintaining customer acquisition costs, this role is your perfect match. What You'll Do: • Spearhead comprehensive creative testing frameworks, transforming top-performing assets into scalable solutions by collaborating closely with creative teams. • Execute and expand high-budget Google Ads campaigns across visual-first platforms, delivering sustainable direct-to-consumer acquisition aligned with key performance metrics. • Develop sophisticated campaign architectures utilizing advanced segmentation, first-party data, strategic exclusions, and expansion techniques. • Comprehensively monitor performance indicators across Google Ads and business intelligence platforms, translating data into actionable growth strategies. • Proactively recommend user experience and conversion funnel enhancements based on behavioral insights. • Continuously track industry and competitive landscapes, translating emerging trends into strategic testing and scaling opportunities. • Stay ahead of platform dynamics, facilitating cross-team knowledge exchange and best practice implementation. • Leverage and recommend internal automation solutions to enhance operational efficiency and accelerate iteration processes. The Ideal Candidate: • 4+ years hands-on Google Ads experience in direct-to-consumer markets, preferably subscription-based applications • Comprehensive expertise managing $1M+ budgets while maintaining optimal customer acquisition and lifetime value metrics • Deep understanding of Google Ads campaign types, with specialized knowledge in Demand Generation, Display Ads, and YouTube • Proven track record in structured, large-scale creative testing and performance optimization • Advanced comprehension of visual creative strategies and high-conversion design principles • Mastery of bid strategies and audience segmentation techniques • Strong analytical skills with proficiency in data visualization and business intelligence tools • Proactive industry trend tracker with experimental, autonomous working approach • Excellent English communication skills (B2 level or higher) • Self-motivated professional with robust action-oriented mindset