Responsibilities
- Event Strategy & Management: Develop, plan, and execute a comprehensive calendar of field events, including trade shows, conferences, roadshows, executive dinners, Customer Advisory Board events, and webinars. Ensure events align with business objectives and target audience engagement. Effectively communicate event strategies, results, and recommendations in key meetings.
- Content & Messaging Alignment: Partner with the content team to ensure event messaging, presentations, and collateral are compelling, on-brand, and tailored to the event's objectives and audience.
- End-to-End-Execution: Lead full event lifecycle: strategy, planning, logistics, vendor coordination, team enablement, on-site activation, and post-event follow-up and reporting. Execute events as integrated marketing programs that reinforce our Intelligent Change Management narrative — never as standalone activities.
- Identifying Opportunities: Collaborate with the Sales and Marketing to identify and prioritize target accounts for each event. Coordinate executive meetings and networking opportunities that support opportunity progression
- Business Alignment: Partner with Sales leadership to align event strategy directly to target accounts and open opportunities. Ensure all events deliver measurable pipeline and opportunity acceleration — not just brand presence. Track and report event-generated leads, opportunities, and pipeline impact through Salesforce.
- Embrace Curiosity: Analyze event performance across attendance, opportunity creation, pipeline ROI, and engagement quality. Apply a test-and-learn mindset — bring data, iterate, and continuously improve the program. Stay ahead of event trends and competitor positioning.
- Global, Centralized View: Maintain field marketing ownership for UK & EMEA locations; working closely with the US-based Marketing team.
Requirements
- 8+ years of proven experience in field marketing, event management, or a related role, preferably within a B2B SaaS or technology environment.
- Demonstrated ability to manage complex projects with multiple stakeholders, from planning through execution and post-event analysis.
- Proficiency with event management platforms (e.g., Swoogo, Eventbrite, Bizzabo), CRM systems (Salesforce), and marketing automation platforms (Pardot).
- A track record of executing events that generate measurable pipeline and executive engagement — you can prove it with data.
- Strong analytical skills with experience tracking event performance, analyzing data, and reporting on ROI.
- Exceptional organizational skills, attention to detail, and the ability to manage multiple priorities simultaneously in a fast-paced environment.
- Excellent communication, negotiation, and interpersonal skills, with the ability to build rapport with internal teams and external vendors.
- Ability to travel frequently for events as required.
- Experience managing event budgets, including forecasting, vendor negotiations, and cost optimization.
Nice to Have
- Experience Integrating AI with confidence and proficiency to ensure you’re maximizing productivity and business outcomes.
- Highly organised with the ability to manage multiple events and priorities simultaneously
- Team-oriented and collaborative by nature; thrives in a cross-functional team environment
- Growth mindset — you experiment, learn fast, and iterate without being asked
- Energized by a fast-paced environment
Work Arrangement
Hybrid
Additional Information
- Travel Requirements up to 50%
- Will travel up to 25% domestic and internationally, majority travel will be in the UK/London.
- Role to be based near London
