Responsibilities
- Generate qualified enterprise pipeline through integrated marketing programs aligned to Airtable's priority GTM plays
- Accelerate time-to-conversation by optimizing engagement models, messaging, and channel strategies across email, paid, events, and social
- Draft messaging, content, and creative briefs to test what converts—partnering with PMM, creative, and agencies to scale what works
- Convert product signals into enterprise opportunities by identifying and activating accounts showing enterprise characteristics through solutions-led programming
- Build the repeatable pipeline engine - design, test, and scale programs that systematically turn GTM plays into revenue
- Drive marketing-sales alignment by representing Demand Gen in cross-functional GTM meetings, partnering on outbound programs, and building tight feedback loops that improve targeting and performance
Requirements
- 8-10+ years in B2B enterprise marketing with deep expertise in integrated program design and execution
- Strong understanding of PLG -> enterprise motions and proven track record generating measurable pipeline and revenue
- Experience with sales plays and outbound marketing motions
- Background working closely with product marketing on GTM launches and optimizing funnel metrics
- Experience with Airtable or similar no-code AI platforms; genuine enthusiasm for building with and using AI in your work
Nice to Have
- ABM experience
- Solutions marketing, vertical marketing, or PLG-to-Enterprise experience
Work Arrangement
Hybrid
Additional Information
- If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Form and let us know how we may assist you.
