Responsibilities
- Work together with CRM managers on the marketing strategy to support retention and reactivation goals
- Implement and optimize lifecycle campaigns (welcome/onboarding, reactivation, etc.)
- Expand CRM activities beyond email by managing multi-channel campaigns (push, SMS, in-app, onsite messaging)
- Lead the creative briefing process (copy, design, templates) ensuring high-quality communications
- Collaborate with product, BI and other teams to align campaigns with player insights, promotions, and business objectives
- Monitor and report on KPIs (deliverability, open rates, CTR, conversion, etc.)
- Drive automation, triggers, and personalization initiatives to scale and enhance efficiency
Requirements
- 3+ years of email marketing experience, with at least 2 years in a senior role, ideally within iGaming, eCommerce, or digital entertainment
- Proven track record of managing high-volume, multi-market multi-channel CRM campaigns
- Expertise with ESP and CRM platforms (FastTrack, Customer.io, etc)
- Strong understanding of email deliverability, segmentation, automation, and personalization tactics
- Analytical mindset with the ability to interpret data and optimize it based on insights
- Knowledge of bonus mechanics, player lifecycles, and promotional strategies in iGaming
- Excellent project management, communication, and collaboration skills
- Fluency in English
Benefits
- 24 working days of paid annual leave
- 6 days of paid sick leave
- Official employment
- Medical insurance
- Coffee zone with fruit & snacks available in the office
- Corporate lunch provided by the company
- Gym and sports classes
- Healthy and friendly work atmosphere
