About the Role
The individual in this position will oversee the development and execution of comprehensive email marketing initiatives, ensuring alignment with business goals and audience needs.
Responsibilities
- Develop and manage end-to-end email marketing campaigns
- Analyze campaign performance to inform future strategies
- Segment audiences for personalized content delivery
- Collaborate with design and copy teams on creative assets
- Maintain email calendar and scheduling workflows
- Ensure compliance with data privacy regulations
- Optimize subject lines and CTAs for higher engagement
- Integrate email efforts with broader marketing initiatives
- Monitor deliverability and inbox placement rates
- Manage A/B testing frameworks for continuous improvement
- Track KPIs including open rates, click-through rates, and conversions
- Use CRM data to refine targeting approaches
- Support lifecycle marketing across customer journey stages
- Coordinate with product teams on launch communications
- Oversee list growth and subscriber acquisition tactics
- Troubleshoot technical issues in email platforms
- Prepare reports for leadership on campaign outcomes
- Stay current with industry trends and best practices
- Manage vendor relationships related to email infrastructure
- Ensure brand consistency across all email content
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid work model with flexible scheduling
Team
Collaborative marketing team focused on data-driven campaigns
About Us
We are a forward-thinking brand dedicated to innovation in digital engagement, building meaningful connections through data-informed strategies and creative excellence.
What We Offer
- Comprehensive benefits package including health coverage, retirement planning, and professional development support
- Opportunities for career advancement in a growing organization
- Inclusive culture that values diverse perspectives and input
Available for qualified candidates
