Happy Money is looking for a Senior eCommerce Marketing Analyst to join our DTC Performance Marketing team. In this role, you will be responsible for aggregating and analyzing data to support strategic planning and growth goals for our eCommerce business. You will serve as the team's data expert, deriving insights to inform media and eCommerce strategy.
What You'll Do
- Analyze syndicated media, category trend, and sales data to make informed business recommendations related to holistic media strategy.
- Work with the DTC Marketing team to understand business priorities and co-develop reporting views for regular use and leadership presentations.
- Serve as team expert across 1p and 3p eCommerce data platforms, shaping the team’s data strategy.
- Act as a shared service across DTC and Performance marketing teams to build learning plans that track tests and performance over time.
- Lead special and ad hoc analytics projects as needed.
- Maintain best practices with data integrity.
What We're Looking For
- 3+ years experience in syndicated data analytics in the CPG space.
- Bachelor’s Degree in a related field.
- Experience in presenting data analysis to key stakeholders and decision makers.
- Strong analytical skills.
- Proficiency with MS Office and advanced Excel and PPT skills (Pivot Tables, charts, VLookups, Macros).
- Proficiency in syndicated POS data and consumer panel data (Nielsen, Circana (IRI), SPINS, Stackline, DOMO, DAAP, or similar).
- Experience with media bid management/performance platforms (Skai, Pacvue, or similar).
- Proficiency in analyzing internal sales performance (revenue, profit).
- Understanding of paid media metrics (ROAS, CTR, DPVR, frequency).
- Ability to synthesize paid and organic metrics to extract insights and strategy recommendations.
- Ability to work autonomously and learn quickly.
- Strategic analytical thinking and problem solving.
- Frequent use of independent judgement skills, problem solving, teamwork, creativity.
- Strong interpersonal/communication skills; demonstrated leadership and organization skills; collaborative, team player.
Nice to Have
- Dietary supplement industry experience.
- Consumer insights or research experience.
Technical Stack
- MS Office, Excel, PowerPoint
- Nielsen, Circana (IRI), SPINS, Stackline, DOMO, DAAP
- Skai, Pacvue
Team & Environment
You will be a member of the DTC Performance Marketing team, acting as a shared service across DTC and Performance marketing teams.
Benefits & Compensation
- Salary: $100K-$125K
Work Mode
This is a remote position open to global candidates.
Happy Money is an equal opportunity employer.
