Four Seasons is hiring a Senior Director of Public Relations & Marketing (Remote)

Four Seasons is hiring a Senior Director of Public Relations & Marketing to oversee the PR and marketing functions for Four Seasons Hotel Minneapolis and Four Seasons Hotel St. Louis. This remote role is based in the US Midwest and requires monthly travel to the properties. You will be responsible for generating awareness, developing strategic marketing and PR plans, and aligning digital and social media efforts to support these iconic hotels.

What You'll Do

• Develop and implement a yearly comprehensive MarComm strategy aligned with the desired vision of assigned hotels.
• Provide guidance to assigned properties for annual PR, Digital Marketing and Social Media planning and goal setting.
• Conduct in person meetings with property teams at least 4 times per year, with regular virtual follow-up meetings to evaluate PR performance, content development, and social media growth.
• Provide guidance and ideas for assigned properties to achieve property goals in PR Impact, Social Media audience size and engagement, and Content Quality.
• Establish and create PR/Communication synergies across assigned properties.
• Identify and drive best practices across assigned hotels.
• Engage agency support as needed with clear plan on deliverables.
• Align with Marketing team to optimize hotel performance to meet annual business objectives and yearly plan for assigned hotels.
• Assess and drive competitive and differentiating PR plans, in place at hotel.
• Implement and monitor for compliance with global brand standards and initiatives.
• Ensure PR and social initiatives meet performance targets.
• Collaborate with Area MarComm and PR on digital (content and social) strategies for assigned properties.
• Participate in ongoing brand initiatives and projects as identified by Area Hotel Marketing and Area Director PR and Marketing.
• Identify and secure strategic partnerships and collaborations to enhance the guest experience and align with Hotel Vision.
• Create innovative publicity programs that will increase awareness and positive perception of the hotel, its restaurants, spa, services, and personnel.
• Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plan.
• Maintain professional relationships with media to support achieving the goals outlined in the PR plan.
• Lead the development and execution of an annual PR plan as an integral part of hotel marketing plan.
• Utilize all available electronic marketing tools to increase exposure to all available outlets.
• Oversee updates and maintain property website within the corporate standard.
• Comply with Four Seasons brand standards for all marketing, PR and social media.
• Lead and mentor the on-property Digital Marketing Managers.

What We're Looking For

• A minimum of five years of experience in Public Relations capacity with Four Seasons or other related organization.
• Experience in a multi-property role or Marketing/PR agency leadership role.
• A university degree in Journalism, Communications, Marketing or equivalent experience.
• Advanced media relations experience.
• Knowledge of production methods in graphic arts and collateral.
• Knowledge of and ability to operate computer equipment required.
• Basic knowledge of journalism, marketing practices, and broadcast production methods.
• Exceptional communication and relationship-building skills.
• Must be a self-starter who is motivated and proactive in identifying gaps and opportunities.
• Ability to lead and/or influence other internal and external team members.
• Must be based in the US Midwest.
• Valid work authorization for the U.S.

Team & Environment

You will oversee PR & Marketing functions for two hotels and lead and mentor on-property Digital Marketing Managers.

Benefits & Compensation

• Compensation: $120,000 - $140,000 annually
• Comprehensive health and vision insurance.
• Discovery nights at Four Seasons Properties around the globe.
• Holiday and vacation pay.
• Daily meals inspired by award-winning chefs provided complimentary on property.
• Complimentary dry cleaning provided on property for work attire.
• Sick pay, disability coverage, and life insurance.
• Complimentary parking when on property.
• Staff lounge and cafeteria space.
• Up to eight weeks of parental leave pay.
• Fur baby insurance.
• 401(k) retirement plan.
• Discounted accommodations at Four Seasons properties worldwide.
• Dental coverage available at a discounted rate.

Work Mode

This is a remote position based in the US Midwest, with a requirement for monthly travel to the assigned hotel properties.

Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.