GE HealthCare is hiring a Senior Director - GE Healthcare Brand Manager

GE HealthCare is looking for a Senior Director - Brand Manager to serve as the strategic steward and creative leader of the global GE HealthCare brand. Reporting to the VP, Head of Corporate Marketing, this leader will translate the company's purpose into a powerful, consistent presence across markets.

What You'll Do

• Define, evolve, and execute the global GE HealthCare brand strategy in alignment with corporate vision and business objectives.
• Oversee brand architecture across the diverse portfolio of products, services, and digital solutions, ensuring consistency and clarity.
• Act as the primary brand advisor to executive leadership, providing strategic guidance on brand implications of key initiatives.
• Leverage insights from brand health tracking, reputation studies, and audience research to inform brand strategy and creative direction.
• Lead brand innovation initiatives connecting GE HealthCare’s purpose to emerging opportunities in AI, digital health, sustainability, and equitable care.
• Lead, inspire, and mentor a high-performing brand management and creative team, fostering a culture of curiosity and creativity.

What We're Looking For

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 15+ years of progressive experience in brand management, marketing strategy, or corporate communications—preferably in a B2B or complex global organization.
• Proven track record building and managing global brands.
• Demonstrated ability to develop and implement brand strategies that drive business growth, customer partnership, and cultural relevance.
• Strong experience influencing senior stakeholders and collaborating across global, matrixed organizations.
• Deep understanding of brand architecture, governance, and storytelling, with a passion for design and creative excellence.
• Experience leveraging brand performance metrics and insights to guide decision-making.
• Recognized for leadership and mentorship, with a commitment to developing talent and fostering a high-performing, inclusive team culture.
• Exceptional strategic thinking, communication, and executive presence.

Nice to Have

• Master’s degree preferred.
• Experience in healthcare, technology, or life sciences industries is a strong advantage.

Team & Environment

This role reports directly to the VP, Head of Corporate Marketing.

Benefits & Compensation

• Compensation range: $195,360.00-$293,040.00 Annual, plus performance-based incentive compensation.
• Medical, dental, vision insurance.
• Paid time off.
• 401(k) plan with employee and company contribution opportunities.
• Life, disability, and accident insurance.
• Tuition reimbursement.

Work Mode

This role follows a local-country work mode and is based in the United States.

GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.