About the Role
This leader will define and execute integrated marketing strategies across U.S. consumer brands, combining brand storytelling, data-driven growth, and lifecycle marketing to deliver cohesive campaigns across all channels. They will identify high-impact opportunities, align cross-functional teams, and ensure marketing efforts drive both short-term results and long-term brand strength.
Responsibilities
- Own the end-to-end consumer marketing strategy for U.S. brands, aligning cross-channel initiatives to boost awareness, engagement, and conversion across the marketing funnel.
- Recruit, mentor, and grow a team of marketers focused on campaign strategy and execution, fostering a culture of accountability, creativity, and high performance.
- Design and manage integrated marketing campaigns that blend brand narrative with performance tactics to generate clear business results.
- Determine and prioritize marketing initiatives that align with business goals, ensuring optimal allocation of resources and budget across teams and channels.
- Lead the development and implementation of the annual consumer marketing calendar, synchronizing campaigns with key consumer milestones and seasonal trends.
- Implement data-driven processes using analytics, consumer insights, and A/B testing to refine messaging, channel strategies, and campaign performance.
- Collaborate with Product, Marketing, and Business teams to align go-to-market strategies and deliver unified consumer experiences.
- Shape messaging frameworks that clearly convey value to couples while reinforcing brand distinction and market relevance.
- Assess marketing ROI and investment impact to ensure programs support both immediate performance and long-term brand equity.
- Communicate strategic plans, campaign outcomes, and recommendations to executive leadership, influencing decision-making and stakeholder alignment.
Work Arrangement
Hybrid — one of our office hubs
Team
Employees are passionate, collaborative, and purpose-driven individuals who create meaningful experiences for people worldwide. The culture emphasizes empowerment, inclusion, and innovation, where diverse perspectives fuel impactful solutions across a global community.
WHAT WE DO MATTERS
The organization supports life’s meaningful moments by empowering its people. Employees are curious, collaborative, and mission-driven, united by authenticity and service to a global audience. A culture of belonging and flexibility fuels high performance, where empowered teams generate innovative solutions through intentional collaboration.
ABOUT THE ROLE AND OUR TEAM
The Senior Director, Consumer Marketing leads integrated marketing strategy across U.S. consumer brands and products. This role drives full-funnel programs that build brand loyalty, engage couples through their planning journey, and grow the business. Combining brand narrative, performance marketing, and consumer insights, the leader will align cross-functional teams to deliver impactful campaigns. Success requires a strategic thinker who can simplify complexity, lead high-performing teams, and deliver measurable results through integrated marketing.
Other
- This position qualifies for the Together@TKWW program and is located near one of the company's office hubs.
- The role requires two days per week in the office under the hybrid work model.
- #LI-Hybrid #management-track
