GMMB seeks an experienced Senior Digital Media Planner to provide strategic counsel and develop comprehensive digital advertising strategies for our political clients. You'll join sharp, passionate people working on issues that matter, from education and health to democracy and social justice.
What You'll Do
- Own the full lifecycle of digital media campaigns, from strategy and planning through execution, optimization, and performance analysis.
- Serve as a strategic voice in media planning conversations, identifying optimization opportunities and continuously improving media processes.
- Provide expert counsel to clients on digital media strategy, platform selection, audience targeting, budgeting, and measurement.
- Translate research, audience insights, platform innovations, and cultural trends into clear, compelling media recommendations.
- Develop and present persuasive media strategies for existing clients and new business pitches.
- Manage day-to-day media buying operations, including creative trafficking, vendor coordination, billing, and reconciliation.
- Monitor, optimize, and analyze campaign performance using platform data, third-party tools, and custom reporting frameworks.
- Stay current on the evolving digital landscape, including changes in privacy, identity, measurement, and platform capabilities.
- Build and maintain strong relationships with media partners, evaluate proposals, negotiate contracts, and understand the unique value of each platform.
- Educate and collaborate with cross-functional teams on digital media strategies, trends, and best practices.
- Use AI-powered tools to support media planning, audience insights, forecasting, optimization, and reporting.
- Partner with analytics and data teams to leverage machine learning models for targeting, performance prediction, and measurement.
- Evaluate platform-level AI solutions with a critical, strategic eye.
- Ensure AI is used ethically, transparently, and in alignment with client values and privacy standards.
What We're Looking For
- A Bachelor’s degree.
- 4-6 years of digital advertising experience, with at least 2 years of programmatic buying experience.
- Social buying experience on Meta, Twitter, TikTok, Reddit, LinkedIn, Snapchat.
- Experience buying and managing cross-platform digital advertising programs, utilizing various assets including display, video and mobile.
- Experience managing awareness and acquisition/performance programs.
- Understanding of the search engine marketing space and social media platforms.
- Experience leveraging AI-powered tools and platform automation to inform digital media planning, optimization, performance analysis, and reporting.
- Experience planning, executing, and managing paid influencer programs and performance measurement across social platforms.
- Strong analytical skills with an ability to understand paid media concepts quickly.
- Ability to work across teams and with a variety of stakeholders.
- The ability to thrive in a high pressure, fast paced environment with shifting priorities.
- Flexibility to work evenings and weekends.
- Strong interpersonal skills and can work collaboratively across teams.
- A meticulous eye for detail and exceptional organization skills.
Nice to Have
- Experience working with an ad-serving platform (DCM preferred).
Benefits & Compensation
- Salary: $75,000 - $95,000
Work Mode
This is a hybrid position based in Washington, DC.
GMMB is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.
