About the Role
The selected candidate will take ownership of digital marketing initiatives, focusing on strategy development, campaign execution, and performance analysis to support business growth and brand visibility.
Responsibilities
- Develop and manage comprehensive digital marketing strategies
- Lead paid media campaigns across search, social, and display platforms
- Optimize website content and structure for search engines
- Analyze campaign performance using analytics tools
- Collaborate with creative teams to produce engaging digital assets
- Manage marketing automation workflows and email campaigns
- Monitor digital trends and recommend innovative approaches
- Coordinate with regional teams to align local efforts with national goals
- Oversee landing page development and conversion rate optimization
- Track key performance indicators and report on marketing ROI
- Support brand consistency across all digital touchpoints
- Manage digital advertising budgets and forecast spend
- Conduct A/B testing to refine messaging and design
- Work with external agencies and vendors as needed
- Ensure compliance with data privacy standards in digital efforts
- Drive lead generation through targeted online channels
- Use CRM data to inform audience segmentation
- Enhance user experience across digital platforms
- Maintain up-to-date knowledge of algorithm changes and platform updates
- Develop content calendars aligned with business objectives
- Support public relations initiatives with digital amplification
- Measure customer journey across touchpoints
- Improve organic reach through content strategy
- Integrate customer feedback into digital improvements
- Lead cross-functional projects with sales and operations
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid remote and office setup
Team
Collaborative marketing team within a national service organization
Why This Role Matters
This position plays a central role in shaping how customers discover and engage with services online. Success in this role directly impacts lead volume, customer satisfaction, and market expansion.
Growth Opportunities
The specialist will have the chance to influence marketing strategy at scale, lead initiatives, and grow into leadership roles as the organization expands.
Not available
