As the Senior Digital Experience Lead, you will shape how targeted audiences engage with digital content across the customer lifecycle. Your work will focus on designing end-to-end journey strategies for key segments—such as AI, IT, Employee Experience, and CRM buyers—defining how users move through stages, what drives progression, and how success is measured.
Key Responsibilities
- Develop digital journey frameworks tailored to specific buying groups, including stage definitions, movement criteria, and performance benchmarks
- Convert integrated marketing campaigns into actionable digital experience plans—specifying content needs, personalization logic, and expected user behavior
- Design how web, email, nurture streams, and account-based marketing connect to form unified, non-linear experiences
- Set rules for content personalization based on role, industry, company size, and engagement level to increase relevance
- Work closely with Product Marketing, Media, UX, Digital Product, Copy, Engineering, and external partners to align vision and execution
- Define metrics and analytical models to assess journey effectiveness and uncover areas for improvement
- Build scalable templates and content standards to reduce redundancy and accelerate campaign rollout
- Share insights on journey performance, highlighting friction points, content gaps, and conversion barriers
Impact and Collaboration
You’ll act as the strategic link between marketing vision and digital execution—ensuring campaigns are translated into meaningful, orchestrated experiences. By focusing on reuse and consistency, you’ll help increase efficiency while improving the quality of engagement across channels.
