ServiceNow is looking for a Senior Digital Experience Lead who will translate integrated marketing campaigns into executable digital journey strategies. You will define what buying group journeys should be, sitting between marketing strategy and digital execution, and own end-to-end journey strategy for AI, IT, Employee Experience or CRM audiences.
What You'll Do
- Define digital journey strategy for AI, IT, Employee Experience or CRM audiences, including stage definitions, progression criteria, and success metrics.
- Translate Product Marketing's integrated campaigns into clear digital experience requirements for content, adaptation by persona and stage, and progression.
- Design cross-channel orchestration strategy across web, email, nurture, and ABM to create cohesive journeys.
- Establish personalization rules based on buying group role, company size, industry, and engagement level.
- Collaborate with Product Marketing, Media, UX, Digital Product Management, Copywriting, Engineering and agency partners.
- Define success metrics and progression frameworks; use analytics and behavioral data to validate strategies and identify optimizations.
- Create reusable journey frameworks and content standards that scale across audiences and campaigns.
- Provide performance insights to Product Marketing on journey friction, content gaps, and progression bottlenecks.
Team & Environment
This role sits between marketing strategy and digital execution.
