Role Overview
As a Senior Digital Content Strategist, you will lead the creation and implementation of content strategies within a broad digital ecosystem. Your work will ensure that content effectively advances business goals while meeting user expectations across global markets.
Key Responsibilities
- Develop and manage a unified content strategy spanning websites and digital platforms worldwide
- Convert business objectives and audience needs into actionable content structures and standards
- Direct content planning for international campaigns and new product rollouts
- Design content that supports every stage of the customer journey, from initial engagement to conversion
- Work closely with Brand, UX, Product, and regional teams to ensure cohesive content delivery
- Oversee content quality, uniformity, and the ability to scale across diverse markets
- Use analytics and performance metrics to refine and improve content impact over time
