Middle Seat is seeking a Senior Digital Advertising Strategist with 2+ years of experience to manage digital advertising campaigns and client relationships for progressive causes, candidates, and nonprofits. The role involves leading direct-response and persuasion campaigns primarily on Facebook, with additional work across Google Ads and other platforms, while embedding deeply in client operations and guiding strategic ad decisions.
What You'll Do
- Manage large clients as lead strategist on direct donate, acquisition, and persuasion campaigns
- Take charge of strategic planning for client campaigns
- Manage client relationships and collaborate with assigned ads staff members
- Oversee campaigns focused on direct donation, acquisition, and persuasion
- Develop media plans with measurable objectives
- Allocate budgets for campaigns
- Create compelling hooks for the ad program
- Write engaging ad content
- Lead designers on creative aspects
- Optimize landing pages for conversions
- Implement and test ad campaigns on multiple platforms
- Optimize campaigns to align with client goals
- Join client Slack teams, calls, list servers, etc.
- Gain a deep understanding of client work in a timely manner
- Proactively guide client strategy that relates to your work
- Continuously assess priorities and to-do lists
- Delegate tasks when appropriate
- Shift gears as needed to keep projects on track
- Capitalize on rapid response opportunities
- Respond promptly to client requests and inquiries
- Collaborate with the email fundraising team to integrate ads effectively
- Align ad strategy with the client's mission and campaign objectives
- Provide strategic ideas and lead discussions on ad practices and tactics
- Stay updated on persuasion, voter registration, and Get Out the Vote studies
- Conduct in-depth analysis of ad campaigns
- Use analysis to inform future strategy, messaging, and targeting
- Report campaign metrics to clients accurately and effectively
- Train the ads team and full staff on core best practices and platforms
- Fulfill other responsibilities as requested
What We're Looking For
- 2+ years of experience in digital advertising
- Strong, creative copywriting skills
- Good multitasking and delegation skills
- Ability to manage client relationships
- Ability to plan and run an ads program from start to finish with little to no intervention from senior staff
Nice to Have
- Previous ad experience in the context of politics or advocacy
- Demonstrated commitment to progressive politics
Technical Stack
- Facebook Ads
- Google Ads
- Landing page optimization
- Digital ad campaign analytics
Team & Environment
- Part of a full-service media and fundraising firm with a unionized team (Campaign Workers Guild)
Benefits & Compensation
- Competitive salaries
- Great benefits
- Work exclusively for progressive organizations, candidates, and causes
- Proudly unionized team — part of the Campaign Workers Guild
- Opportunity to get in on the ground floor of a growing operation
- Healthy work-life balance
- Consistent employee feedback and communication
Salary range: $70,000–$85,000.
Work Mode
Remote or Washington, D.C. based; no specific details on schedule flexibility.
EEO: Not specified
