Flock Safety is looking for a Senior Demand Generation Manager to join our Marketing team. Reporting to the Senior Director of Marketing, you will own the strategy and execution of demand generation programs that drive high-quality pipeline across our public safety customer base. You’ll design, implement, and refine multi-channel campaigns aligned with our go-to-market strategy, collaborating closely with the sales team.

What You'll Do

Translate company-wide GTM plans into actionable demand generation initiatives, aligned with sales and product marketing.
Build and scale ABM campaigns targeting strategic public safety accounts including law enforcement, municipalities, and government agencies.
Own multi-touch, full-funnel campaign planning and execution across channels including email, paid media, webinars, direct mail, and field events.
Partner closely with sales and marketing operations to track and report on campaign performance, pipeline contribution, and ROI.
Work with cross-functional teams (Sales, Sales Enablement, Product Marketing, Content, PR, Creative, Events & Revenue Operations) to ensure cohesive messaging and efficient hand-offs.
Leverage industry insights to craft persona-specific outreach for public safety professionals.
Understand the use of tech stack to segment audiences, automate campaigns, and analyze performance data.

What We're Looking For

7+ years of B2B marketing experience.
At least 5+ years in demand generation, ABM or growth marketing roles.
Experience working with account based marketing specifically 1 to 1 account support.
Deep understanding of GTM strategy and the ability to operationalize it through measurable marketing programs.
Analytical mindset with experience tracking campaign performance and optimizing for results.
Excellent communication, project management, and cross-functional leadership skills.
Comfort with both strategic planning and hands-on execution.

Nice to Have

Experience working in or marketing to public safety, law enforcement, or government sectors.
Experience in a high-growth, fast-paced environment.

Technical Stack

Salesforce, Sales Nav, Seismic, Gong, 6sense (or Demandbase)

Team & Environment

You will be part of the Marketing team reporting to the Senior Director of Marketing.

Benefits & Compensation

Compensation: $145,000 - $165,000 + equity: Flock Safety Stock Options
Flexible PTO plus 11 company holidays
Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match
12 weeks of 100% paid parental leave for all employees
Fertility & Family Benefits: $50,000-lifetime maximum benefit for eligible adoption, surrogacy, or fertility expenses
Mental health benefits via Spring Health
Caregiver Support via Cariloop
Carta Tax Advisor: 1:1 sessions with Equity Tax Advisors
Employee Resource Groups (ERGs)
$150 per month WFH Stipend
$250 per year Productivity Stipend
$750 one-time Home Office Stipend