About the Role
Lead the development and execution of CRM and customer lifecycle marketing initiatives to increase retention, lifetime value, and engagement across multiple channels.
Responsibilities
- Design and manage end-to-end customer lifecycle campaigns
- Develop CRM strategies to improve customer retention and engagement
- Use customer data to segment audiences and personalize messaging
- Collaborate with data teams to measure campaign performance
- Optimize email, SMS, and push notification workflows
- Manage A/B testing to refine messaging and timing
- Work with product teams to align on customer journey touchpoints
- Track KPIs including open rates, conversion rates, and churn
- Build automated workflows based on user behavior
- Ensure brand consistency across all CRM communications
- Coordinate with design teams for content assets
- Maintain compliance with data privacy regulations
- Report insights and recommendations to leadership
- Stay updated on CRM trends and competitor strategies
- Manage third-party CRM platform tools and integrations
- Support onboarding and re-engagement campaigns
- Develop win-back strategies for lapsed customers
- Use analytics to forecast campaign impact
- Align CRM goals with broader marketing objectives
- Ensure timely delivery of all scheduled communications
- Troubleshoot technical issues in campaign execution
- Conduct post-campaign performance reviews
- Integrate feedback loops from customer support data
- Optimize send frequency and channel mix
- Support localization for international markets
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid
Team
Marketing team focused on customer growth and retention
About the Team
The marketing team operates with agility to support rapid growth, focusing on data-informed strategies that enhance customer experience and drive long-term loyalty through targeted communication and continuous optimization.
What We Value
We prioritize initiative, analytical rigor, and clear communication. Candidates who demonstrate ownership, curiosity, and a results-focused approach are well-suited for this role.
Available for qualified candidates
