Power Digital is hiring a Senior Creative Strategist to be the lead ideator for strategic accounts. In this role, you will develop winning paid social advertising that directly impacts client growth by leveraging data insights, consumer research, and brand knowledge.
What You'll Do
- Lead the paid social creative strategy for 6-10 clients.
- Use data insights, consumer research, and brand knowledge to design high-performing creative assets.
- Collaborate closely with team members across internal departments and roles.
- Maintain client communications and sentiment.
- Iterate and ideate towards stated performance goals.
- Develop rapport with clients to build a foundation of open discussion.
- Research client brand, competitors, and industry trends, and effectively implement performance creative best practices by platform.
- Continually audit accounts to identify winning ads, present data to clients, and dictate hypotheses and test strategy via monthly roadmaps.
- Write strategic consumer-centric, direct response copy and messaging strategy.
- Manage requests and output with the production team using Asana.
- Review video/image assets and provide clear, actionable feedback to editors.
- Lead productive internal creative team syncs and brainstorms.
- Work alongside the client management team as the client point of contact for all creative strategy.
- Understand the scope of requested edits, reshoots, and other deliverables.
- Push back on clients regarding timeline, scope, feedback, and direction to drive performance based on creative best practices.
- Identify and encourage service expansion opportunities.
- Manage interns, part-time, or full-time team members, if desired.
- Employ AI technologies to enhance and optimize business processes.
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.
What We're Looking For
- Proficiency in spoken and written English at an advanced level.
- Proficiency with Meta Ads Manager, and/or similar performance data tools (TikTok, YouTube, Pinterest, etc).
- Technical skill in pulling and using creative performance data to analyze trends, gain insights, and inform creative roadmaps.
- Understanding of best practices for performance-driven creative and the ability to apply these insights in your work.
- Ability to write effective ad copy, structure a script, and see through the execution with corresponding visuals.
- Ability to communicate and collaborate with clients, production, and post-production teams to deliver the best possible creative output.
- Ability to yield strong campaign results for clients through strategizing top-performing creative.
Technical Stack
- Meta Ads Manager
- TikTok
- YouTube
- Asana
- AI technologies
Team & Environment
You will collaborate with team members across internal departments and roles and work alongside the client management team.
Work Mode
This is a remote position open to candidates in the Philippines.
We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity.
