Blueprint is looking for a Senior Copywriter, Paid Media to lead our idea engine and develop content campaign concepts that tell our story. Your initial focus will be on paid social campaigns, expanding to radio, podcast, TVC, display, and OOH. You’ll collaborate closely with the organic social team to ensure paid content aligns with our brand voice.
What You'll Do
- Build bold story ideas that can carry across paid marketing channels and ladder down into organic social.
- Own agency/vendor creative output, overseeing ideation for concepts that can iterate and scale across social platforms.
- Write and oversee copy iteration for paid social campaigns.
- Develop hypotheses to A/B test copy and creative to learn more about the stories that inspire our audience.
- Work with legal and product marketing stakeholders to develop messaging hierarchy for product lines that ladder down to campaign-level work.
- Collaborate with a longform copywriter and growth team to develop marketing assets for Search Engine Marketing (SEM).
What We're Looking For
- 6-8 years of agency or in-house copywriting experience.
- A portfolio of compelling campaign work, ideally for brands in the health and wellness space.
- An ability to distill complex scientific principles into concise value statements.
- A demonstrated history of high-impact narrative work with a measurable impact on brand awareness and consideration.
- Ability to tell a riveting story in which every single syllable is essential.
- Experience writing in a regulated industry, preferably health and wellness.
Nice to Have
- Experience writing for TVC.
- Experience writing for radio and podcast.
- Experience in nutrition, longevity science, or pharmaceutical industries.
- Experience developing organic Youtube, Snapchat, TikTok, or Instagram content.
Team & Environment
You’ll join a small, tight-knit team within the growing Blueprint content team and work closely with the organic social team.
Benefits & Compensation
- Salary: $130,000 - $160,000.
Blueprint is an equal opportunity employer.
