global Remote (Global)

Winona is hiring a Senior Conversion Copywriter

About the Role

This role involves creating high-impact copy that drives user action and improves conversion across digital platforms. The ideal candidate will combine strategic thinking with sharp writing to optimize customer journeys and support scalable growth initiatives.

Responsibilities

  • Write persuasive product descriptions that increase conversion rates
  • Develop onboarding content that improves user retention
  • Collaborate with product teams to align messaging with customer needs
  • Refine website copy to enhance clarity and engagement
  • Create email sequences that guide users through the customer journey
  • Optimize landing pages for maximum conversion efficiency
  • Use A/B testing data to inform copy improvements
  • Translate complex product features into simple benefits
  • Maintain consistent brand voice across all customer-facing content
  • Identify friction points in user experience and propose copy solutions
  • Support launch campaigns for new product features
  • Work with designers to ensure copy integrates seamlessly
  • Develop CTAs that drive measurable user action
  • Iterate on messaging based on user feedback and analytics
  • Conduct competitive analysis to benchmark copy performance
  • Ensure tone and language resonate with target demographics
  • Write clear, concise instructions for product use
  • Improve checkout flow messaging to reduce drop-off
  • Create content for paid acquisition campaigns
  • Collaborate with SEO specialists to integrate keywords naturally
  • Document messaging frameworks for team alignment
  • Support customer support with templated responses
  • Write internal summaries of copy performance
  • Stay updated on conversion optimization best practices
  • Contribute to brand storytelling through functional copy

Compensation

Competitive salary and benefits package

Work Arrangement

Remote position with flexibility for global candidates

Team

Part of the marketing and product growth team

Why This Role Matters

Effective copy directly influences user decisions and product success. This role shapes how customers understand and engage with key features, making a tangible impact on growth and satisfaction.

What We Look For

We value writers who combine empathy with data-driven thinking. The best candidates balance creativity with discipline, using insights to craft messages that resonate and convert.

Not applicable; remote role open to international applicants

Required Skills
Conversion CopywritingDirect Response CopyA/B TestingFunnel OptimizationLanding Page CopyEmail Marketing CopySales CopyCustomer ResearchPerformance MarketingBrand VoiceSEO CopywritingContent StrategyData Analysis Conversion CopywritingDirect Response CopyA/B TestingFunnel OptimizationLanding Page CopyEmail Marketing CopySales CopyCustomer ResearchPerformance MarketingBrand VoiceSEO CopywritingContent StrategyData Analysis
About company
Winona
Winona is one of the leading telemedicine companies providing HRT for women in menopause. They have built all technology in-house including an EHR, patient care admin system, patient portal, website, and marketing technology. Winona has two compounding pharmacies and a team of in-house physicians providing world-class care via a fully vertically integrated business model.
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Job Details
Category other
Posted 9 months ago