Winona is looking for a Senior Conversion Copywriter to drive business growth and elevate our brand presence through persuasive, conversion-focused copywriting. You will own the conversion copywriting strategy and craft impactful copy across a wide range of marketing channels.
What You'll Do
- Write and optimize high-converting copy across YouTube, Google Ads, Meta Ads, email, SMS, video scripts, landing pages, and other short-form assets.
- Own the messaging strategy and execution for lifecycle campaigns and performance marketing initiatives.
- Collaborate with cross-functional teams to align copy with business goals, brand voice, and campaign objectives.
- Use audience insights, A/B testing, and performance data to continually refine and optimize messaging.
- Elevate brand voice and tone across all channels while maintaining consistency and empathy.
- Stay ahead of trends in direct response, conversion optimization, and women’s health communication.
- Demonstrate expert self-management, taking full ownership of projects from inception to completion, exhibiting proactive initiative and resourceful problem-solving.
- Utilize AI tools like ChatGPT when appropriate to scale ideation and maintain creative momentum, without sacrificing voice authenticity.
What We're Looking For
- 5+ years of hands-on experience writing conversion-focused copy across digital channels.
- Strong track record of success in lifecycle marketing, email/SMS funnels, and performance ad copywriting.
- Exceptional proficiency in creating high-impact, scalable ad conversion copy for new campaign launches and ongoing optimization, with a clear understanding of funnel stages.
- A portfolio that shows exceptional ability to write with clarity, persuasion, and emotional intelligence.
- Impeccable command of the English language, both written and verbal, with an acute attention to detail, grammar, and punctuation.
- Deep understanding of digital marketing strategies and understanding of the copy-design relationship.
- Ability to manage multiple high-priority projects in a fast-paced, remote-first environment.
Nice to Have
- Experience writing for telehealth, health tech, or wellness brands.
- Familiarity with menopause-related content or marketing to a midlife female audience.
Team & Environment
Part of the dynamic marketing team.
Benefits & Compensation
- Flexible hours, work wherever you choose.
- Unlimited Paid Time off.
- Paid non-working holidays per country of residence.
- Medical/ Dental/ Vision insurance (US-W2).
- Referral bonuses.
- Financial support for online courses.
- Fun and casual work environment.
- Employee engagement activities and virtual gatherings.
Work Mode
This is a global remote position.
Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification.
