Rasa is hiring a Senior Content Strategist, GTM

Rasa is hiring a Senior Content Strategist, GTM to create the content strategy that tells our story, reinforces market perceptions, builds awareness, and drives qualified leads. This strategic, hands-on role is critical to our Marketing function as we transform how people interact with organizations through AI.

What You'll Do

• Define the narrative framework for go-to-market efforts and develop high-impact content, including thought leadership, strategic briefs, and customer-facing communications.
• Partner with customers to tell their AI transformation stories and work closely with sales and customer teams to understand buyer resonance.
• Collaborate with the growth team to ensure content drives pipeline through personalized, social, and partner campaigns.
• Own the editorial direction of launches, events, announcements, and milestones.
• Create and distribute content across modern formats like short-form video, tools, templates, and interactive assets.
• Analyze content impact and prioritize the roadmap based on what builds brand, drives traffic, and converts.

What We're Looking For

• 10+ years of experience in communications, editorial, or content strategy roles at a technology company.
• Track record of shaping how a company talks about its products and mission to commercial audiences, ideally in B2B/technology.
• Exceptional writer and editor who can craft compelling, authoritative narratives for senior business leaders and technical decision-makers.
• Experience working closely with commercial or sales teams and understanding how narrative translates into customer conversations and business outcomes.
• Skilled at translating complex, technical subject matter into clear, credible, and useful language for a business audience.
• Strong collaborative skills with experience rallying cross-functional teams around shared narratives without formal reporting authority.
• Ability to thrive in fast-moving, ambiguous environments and build narrative strategy from the ground up, including systems and processes for scale.

Nice to Have

• Experience and/or demonstrated interest with AI-based products and solutions.

Team & Environment

You will join the Marketing department, partnering with a Growth Gen Marketing Manager, 2 Product Marketing Managers, and a Developer Relations Engineer. You will report to the Senior Director of Marketing.

Benefits & Compensation

• Flexible hours and a dedicated remote budget.
• Stipend for professional development & 6 paid education days.
• Unlimited PTO + paid sick leave + paid public holidays.
• Macbook and other tech provided.
• Regular remote team events and an annual company-wide offsite.
• Health benefits.
• 401(k) contribution with up to 4% match.
• Equity options.

Work Mode

This role operates in local-country mode within the USA.

Rasa is an equal opportunity employer. We are still a small team and are committed to growing in an inclusive manner. We want to augment our team with talented, compassionate people irrespective of race, color, religion, national origin, sex, physical or mental disability, or age.