USA Remote (Country)

Rasa is hiring a Senior Content Strategist, GTM

Responsibilities

  • Narrative strategy & content creation: Define the narrative framework for our go-to-market efforts and develop high-impact content, including thought leadership, strategic briefs, and customer-facing communications. Use AI to improve content efficiency while maintaining a high quality bar.
  • Customer storytelling & market insights: Partner with customers to tell their AI transformation stories. Work closely with sales and customer teams to understand what resonates with buyers and feed those insights back into narrative strategy.
  • Campaigns & market moments: Collaborate with our growth team to ensure content drives pipeline through personalized, social, and partner campaigns. Own the editorial direction of launches, events, announcements, and milestones.
  • Modern content formats & distribution: Move beyond traditional blog posts to tell our story across short-form video, tools, templates, and interactive assets. Focus on distribution and repurposing from the time you build the content roadmap.
  • Content measurement & team management: Analyze content impact and prioritize the roadmap based on what builds brand, drives traffic, and converts.

Requirements

  • Have 10+ years of experience in communications, editorial, or content strategy roles at a technology company, with a track record of shaping how a company talks about its products and mission to commercial audiences, ideally working in the B2B/technology
  • Are an exceptional writer and editor who can craft compelling, authoritative narratives that engage senior business leaders and technical decision-makers
  • Know how to find the story, sharpen the argument, and say something that actually matters in a crowded market
  • Can move fluently between strategic thinking and hands-on writing, and are comfortable producing polished work yourself
  • Have experience working closely with commercial or sales teams and understand how narrative translates into real customer conversations and business outcomes
  • Are skilled at translating complex, technical subject matter into language that is clear, credible, and genuinely useful to a business audience
  • Have strong collaborative skills with experience rallying cross-functional teams around shared narratives without formal reporting authority
  • Thrive in fast-moving, ambiguous environments and can build narrative strategy from the ground up, including the systems, processes, and workflows needed to produce and distribute content at scale

Benefits

  • Flexible hours and a dedicated remote budget
  • A stipend for professional development & 6 paid education days to help you grow within your role
  • Unlimited PTO + paid sick leave + paid public holidays
  • A Macbook, and other tech to help you do your job
  • We have regular remote team events, as well as an annual company-wide offsite
  • Health benefits
  • 401(k) contribution with up to 4% match
  • Equity options

Team

Structure: Marketing department

Additional Information

  • You will be working from anywhere in the US
Required Skills
Content StrategyGTM StrategyB2B SaaSAI/MLProduct MarketingSEODemand GenerationSales EnablementAnalyticsCross-functional Leadership communicationseditorialor content strategy roles at a technolog
About company
Rasa
Rasa is a leader in generative conversational AI, enabling enterprises to build and deliver next-level AI assistants. Merging a state-of-the-art engine with a user-friendly no-code UI, Rasa offers an open and adaptable platform that perfectly aligns with business logic. This innovative approach makes Rasa a reliable and trusted choice for enterprises seeking to enhance customer interactions while reducing costs.
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Job Details
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Posted 3 months ago