Lead the strategy and execution of Amazon advertising campaigns for a portfolio of clients, focusing on performance metrics such as CVR, TACoS, and scalable growth. Serve as the main point of contact for all advertising-related discussions, ensuring clear communication and alignment with client goals.
Key Responsibilities
- Conduct monthly strategy sessions and deliver weekly performance updates with actionable insights
- Design and manage Sponsored Products, Brands, and Display campaigns to balance efficiency and expansion
- Mentor Marketing Analysts, enhancing their expertise in bid strategies, data interpretation, and testing methodologies
- Create standardized training materials, SOPs, and quality assurance protocols to maintain campaign consistency
- Collaborate with Copywriters, Designers, and Seller Operations to align ad strategy with listing content, pricing, and creative assets
- Co-develop quarterly growth roadmaps and short-term tactical plans to meet sales and efficiency targets
- Implement A/B testing frameworks and keyword ranking initiatives to validate performance improvements
- Use Amazon Advertising Console, Search Query Performance, and tools like Helium 10 or Jungle Scout to analyze trends and uncover optimization opportunities
- Proactively identify ways to expand advertising impact through creative experimentation and cross-functional initiatives
Technology Environment
Work within Amazon’s native advertising platforms and leverage third-party analytics tools including Data Dive, Helium 10, and Jungle Scout for data-driven decision-making.
Work Arrangement
This is a fully remote position open to professionals based in Latin America, with structured collaboration across distributed teams.
