The Senior Amazon Marketing Manager will lead Amazon advertising strategies for a portfolio of clients, manage a team of Marketing Analysts, and collaborate with cross-functional teams to drive measurable growth. This remote role at Remote Talent LATAM focuses on data-driven decision-making, client communication, and continuous optimization of ad performance across Sponsored Products, Brands, and Display.

What You'll Do

Serve as the primary client contact for all advertising-related communication
Lead monthly strategy meetings
Deliver weekly performance summaries
Translate results into clear, actionable recommendations
Develop and execute advertising strategies that balance growth and efficiency across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
Manage and mentor Marketing Analysts, building their skills in data analysis, bid optimization, and testing frameworks
Develop training systems, SOPs, and QA processes to ensure consistent performance
Partner closely with Seller Operations Managers, Copywriters, and Designers to align advertising with listing optimization, pricing, and creative updates
Co-lead monthly joint planning sessions to set shared goals and strategies
Build quarterly growth plans for each account in collaboration with Seller Ops
Define month-to-month tactical initiatives to achieve sales and TACoS goals
Establish frameworks for A/B testing and keyword ranking initiatives
Drive continuous optimization across ad structures, budgets, and targeting based on data insights
Use tools like Amazon Advertising Console, Search Query Performance, and keyword tracking software (Helium 10, Data Dive, Jungle Scout, or similar) to identify trends, diagnose issues, and propose new strategies
Proactively identify opportunities to expand ad impact through creative campaigns, keyword strategies, or price/promotion collaboration with Seller Ops

Technical Stack

Amazon Advertising Console
Search Query Performance
Helium 10
Data Dive
Jungle Scout

Team & Environment

Team size: Not specified
Structure: Cross-functional team including Marketing Analysts, Seller Operations Managers, Copywriters, and Designers
Reporting to: Not specified