Directive is hiring a Senior Account Strategist, Paid Media (Remote US)

Directive Consulting is hiring a Senior Account Strategist, Paid Media to lead strategy and execution for enterprise SaaS clients. In this client-facing role, you will own day-to-day deliverables, manage custom strategies, and drive performance across multiple paid channels.

What You'll Do

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Conduct weekly communication with vendors or operational partners to ensure alignment.
• Drive referrals via client relationships and your professional network.
• Build strategic plans for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing accuracy within a CRM.
• Understand the value of Programmatic campaigns.
• Be responsible for personal productivity and utilization.
• Work directly with an Associate Director to ensure internal and client goals are achieved.
• Execute and optimize PPC advertising campaigns across platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting.

What We're Looking For

• 3+ years of experience working at a performance or digital marketing agency.
• Experience working specifically with B2B SaaS/tech clients in an agency setting.
• Deep expertise across paid search and paid social advertising campaigns.
• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
• Ability to drive results and measure via OCT.
• Proven and measurable success with mid-market or enterprise accounts.
• Ability to translate and articulate strategy and tell stories with data.
• Ability to organize, prioritize and manage multiple projects simultaneously.
• Ability to travel to visit clients approximately once per year, per client or as needed.

Nice to Have

• A unique perspective on how to drive value for SaaS.
• Equal parts competitive and curious; a true problem solver.
• A drive to live on the cutting edge of the industry, always looking for opportunities to grow and share.
• A quality-obsessed mindset.

Technical Stack

• Google Ads
• Facebook Business Manager
• LinkedIn Campaign Manager
• Google Analytics
• GA4
• Excel

Team & Environment

You will work directly with an Associate Director and report to them.

Benefits & Compensation

• Compensation range: $90,000 - $110,000 USD.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
• 100% employer-paid health plan for you and a 50% employer contribution for your dependents.
• Access to certified therapists through Spring Health.
• Membership to Headspace.
• Gympass membership.
• Unlimited PTO (2-week minimum).
• Paid Company Holidays.
• Your Birthday Off.
• End of Year Recharge (Closed December 24 - January 1).
• Paid Parental Leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Annual Anniversary Trip with peers and executive leadership.

Work Mode

This is a remote position open to candidates located within the United States.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.