Directive Consulting is hiring a Senior Account Strategist, Paid Media to be a crucial, client-facing leader for our enterprise SaaS clients. In this remote role, you will create custom strategies, manage day-to-day deliverables, and communicate performance to drive results.
What You'll Do
- Oversee and lead a collection of Paid Media accounts, serving as direct support to client contacts.
- Build and execute custom paid media strategies for clients each quarter.
- Create, maintain, and optimize budgets for paid media campaigns across multiple channels.
- Execute and optimize PPC advertising campaigns across platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting.
- Deeply understand client positioning and unique value propositions.
- Drive client referrals via strong relationships and your professional network.
- Analyze campaign performance data to make data-driven decisions and maximize ROI.
- Work directly with an Associate Director to ensure internal and client goals are achieved.
- Manage weekly communication with vendors or operational partners for task alignment and quality.
- Be responsible for personal productivity and utilization.
- Travel to visit clients approximately once per year, per client or as needed.
What We're Looking For
- 3+ years experience working at a performance or digital marketing agency.
- Experience working specifically with B2B SaaS/tech clients in an agency setting.
- Deep expertise across paid search and paid social advertising campaigns.
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
- Proven and measurable success with mid-market or enterprise accounts.
- Ability to translate strategy and tell stories with data.
- Ability to organize, prioritize and manage multiple projects simultaneously.
Nice to Have
- A unique perspective on how to drive value for SaaS businesses.
- You are equally competitive and curious, a true problem solver.
- You live on the cutting edge of the industry, always looking for opportunities to grow and share.
- You’re quality-obsessed and passionate about advertising.
Technical Stack
- Google Ads, Facebook Ads, LinkedIn Ads
- Google Analytics, GA4, Excel
- CRM
Team & Environment
You will work directly with an Associate Director, reporting to them to ensure goal achievement.
Benefits & Compensation
- Set living wage compensation.
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
- 100% employer-paid health plan for you and a 50% employer contribution for your dependents.
- Mental health access to certified therapists through Spring Health, plus membership to Headspace.
- Physical wellness via Gympass.
- Unlimited PTO with a 2-week minimum.
- Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1).
- Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure.
- Annual Anniversary Trip with peers and executive leadership.
Work Mode
This is a remote position for candidates located anywhere in Canada.
Directive Consulting is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
