Directive is seeking a Senior Account Strategist, LinkedIn Advertising to work directly with mid-market and enterprise B2B clients. This role is responsible for creating custom strategies, executing paid media deliverables, and communicating results. You will be on the ground floor of a new, fast-growing specialty agency within Directive focused exclusively on social media advertising.
What You'll Do
- Oversee and lead a collection of Social Media accounts.
- Serve as direct support to client contacts.
- Communicate weekly with vendors or operational partners to ensure task alignment and work quality.
- Build quarterly strategies for clients.
- Create, maintain, and optimize budgets for paid media campaigns.
- Provide fractional support for internal marketing for the boutique agency.
- Deeply understand client positioning and unique value propositions.
- Confirm lead routing is accurate within a CRM.
- Be responsible for personal productivity and utilization.
- Work directly with Associate Director to ensure internal and client goals are achieved.
- Understand the value of Programmatic campaigns.
- Drive cross-sells, upsells and referrals via client relationships and professional network.
- Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI.
What We're Looking For
- 4+ years experience working at a performance or digital marketing agency.
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
- Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, and CTV.
- Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, and 6Sense.
- Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, or Excel to make data-driven decisions.
- Ability to drive results and measure via OCT.
- Experience with audience segmentation by tier, job title, etc.
- Proven and measurable success with mid-market or enterprise accounts.
- Ability to translate and articulate strategy and tell stories with data.
- Equal parts competitive and curious; a true problem solver.
- Ability to organize, prioritize and manage multiple projects simultaneously.
- Quality-obsessed.
- Able to travel to visit clients approximately once per year, per client or as needed.
Nice to Have
- Bonus for B2B agency experience.
- Ability to delegate to junior team members to ensure joint success.
- Live on the cutting edge of the industry, always looking for opportunities to grow and share.
Technical Stack
- LinkedIn Campaign Manager
- Zoominfo
- 6Sense
- Google Analytics
- GA4
- Excel
Team & Environment
You will be part of the LinkedIn media team within a new boutique agency venture, reporting to an Associate Director.
Benefits & Compensation
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
- 100% employer-paid plan for you and a 50% employer contribution for your dependents.
- Mental health access to certified therapists through Spring Health, membership to Headspace.
- Physical health support through Omada (physical therapy), Carrott (fertility support), Aaptiv virtual workouts, complimentary One Medical membership.
- Unlimited PTO with a 2-week minimum.
- Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1).
- Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure.
Work Mode
This is a remote position open to candidates located in Canada.
Directive is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
