EX Squared is hiring a SEM Specialist (India - Remote)

Spreedly is looking for a SEM Specialist to join our performance marketing team in India. In this role, you will shape and optimize paid search campaigns that drive measurable impact across digital channels. You’ll play a key role in building and refining PPC strategies, improving online visibility, and increasing conversions for our high-growth business verticals.

What You'll Do

• Set up, manage, and optimize paid search campaigns across Google Ads and Bing Ads.
• Collaborate with the paid search team to design strategies that boost growth and conversions.
• Monitor campaign performance, analyze metrics, and apply data-driven optimizations.
• Conduct competitor research to uncover trends and enhance campaign effectiveness.
• Provide insights and recommendations to the Paid Search Manager to improve performance.
• Ensure all campaigns align with KPIs including CTR, CPC, conversion rates, and ROI.
• Handle multiple campaigns simultaneously while maintaining quality and accuracy.

What We're Looking For

• At least 4 years of hands-on experience managing paid search campaigns.
• Strong expertise in PPC strategies, including bidding, keyword targeting, ad copy optimization, and landing page testing.
• Proficiency in Google Ads, Bing Ads, and familiarity with tools such as SEMrush and Google Analytics.
• Strong analytical skills with the ability to work in Excel (pivot tables, large dataset analysis, actionable insights).
• Proven ability to manage accounts of varying scale and budget while maximizing ROI.
• Knowledge of automated bidding strategies (Target CPA, Target ROAS, etc.).
• Strong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication skills to collaborate effectively across teams.
• A proactive and self-motivated mindset, with genuine enthusiasm for search marketing.

Technical Stack

• Google Ads
• Bing Ads
• SEMrush
• Google Analytics
• Excel

Team & Environment

You will join a dynamic performance marketing team and report directly to the Paid Search Manager.

Benefits & Compensation

• Day off on the 3rd Friday of every month (monthly long weekend).
• Monthly wellness reimbursement program to support health and well-being.
• Monthly office commutation reimbursement program.
• Paid maternity and paternity leave.
• A dynamic, collaborative work environment with growth opportunities.

Work Mode

This is a remote position open to candidates located anywhere in India.

Spreedly provides a dynamic, collaborative work environment that balances startup-like challenges with the stability of an established, globally recognized organization.