Responsibilities
- Design and execute an in-house methodology to enhance the platform's content structure for compatibility with generative artificial intelligence systems.
- Analyze how large language models reference sources when responding to questions about real estate, home financing, and related subjects.
- Improve backend systems to position the organization’s data as the most discoverable and trusted resource for AI indexing tools.
- Partner with public relations and content creators to shape the online presence that influences how AI systems interpret and summarize industry-related topics.
- Coordinate with product development and technical teams to expose organized data in formats easily processed by autonomous AI systems.
- Monitor and evaluate sentiment in AI-generated references to the brand, along with tracking conversions from traffic originating in AI platforms.
- Create a continuous improvement cycle for content and system design based on advancements in AI model behaviors.
Work Arrangement
On-site — Cape Town
