Responsibilities
- Develop and execute strategic marketing initiatives designed to generate new advertiser demand and support sales pipeline growth
- Identify creative approaches to reach new prospective clients across key technology sectors
- Collaborate closely with the sales team to align marketing programs with revenue objectives and advertiser needs
- Evaluate market trends, competitor offerings, and client feedback to guide marketing strategy
- Plan, launch, and manage integrated marketing campaigns promoting portfolio of offerings, including Virtual summits, Webcasts, Lead generation programs, Branding and awareness campaigns, Custom marketing initiatives
- Develop compelling marketing messaging and creative that resonates with B2B technology advertisers
- Execute multi-channel campaigns including email marketing, web, social media, and targeted outreach
- Create marketing materials and sales support tools including: Prospect outreach templates, Campaign sell sheets, Media kits and presentations, Special promotional campaigns
- Work with sales to identify high-value prospect segments and develop targeted outreach strategies
- Support sales with RFPs, campaign proposals, and strategic client opportunities
- Track, analyze, and report on campaign performance using marketing and campaign analytics
- Identify trends, insights, and opportunities to improve campaign effectiveness
- Conduct A/B testing across messaging, creative, targeting, and channels
- Continuously refine marketing strategies based on performance data
- Write and edit marketing copy for promotional campaigns
- Work with creative teams to develop campaign assets, landing pages, and promotional materials
- Maintain and update marketing materials across the portfolio
- Research and identify new advertiser categories and prospect audiences
- Develop targeted marketing programs to reach new advertiser segments
- Support list development and audience targeting strategies
Work Arrangement
Remote (Worldwide)
Additional Information
- Monday to Friday, 8 pm – 5 am (Manila time)
- Will follow US Holidays
