At Solenis, we are looking for a Sales Leader Netherlands to spearhead our Institutional business in the Dutch market. You will lead and develop a team of Sales and Account Managers, co-developing the strategic direction for the Netherlands to drive profitable growth through direct sales and trade partnerships. As a key member of the Benelux Institutional Management Team, you will have full P&L accountability and lead all aspects of people, processes, and performance.
What You'll Do
- Inspire, guide, and lead the sales teams to deliver their best work.
- Empower, coach, and develop individuals in their roles and careers.
- Foster collaboration, accountability, ethical behavior, and a strong team culture.
- Set clear goals, provide continuous feedback, and lead by example.
- Deliver and facilitate training on sales skills.
- Recruit, onboard, and develop high-performing team members.
- Define and implement the country’s commercial strategy aligned with the Benelux and European vision.
- Optimize and expand trade partnerships to ensure national coverage, incentives, and performance.
- Enable direct and indirect sales growth through targeted initiatives and field activation.
- Monitor sales funnel quality, win rates, account plans, and customer value creation using CRM and dashboards.
- Conduct frequent 1:1s with Sales Managers and Account Managers to drive accountability.
- Ensure SLA compliance and high-quality customer interactions.
- Partner cross-functionally with Customer Service, Sales Support, Application Experts, Supply Chain, Finance, and other departments.
- Ensure smooth coordination to deliver integrated customer solutions.
- Manage P&L, optimize margins, and monitor expenses.
- Take charge of resource optimization for maximum impact.
- Invest in your own learning and leadership development.
What We're Looking For
- Bachelor’s or Master’s degree.
- 10–15 years of experience in B2B commercial leadership roles.
- Proven experience in building and leading successful sales teams.
- Strong understanding of key account management, negotiation, and customer value creation.
- Deep knowledge of commercial KPIs, financial dashboards, and P&L ownership.
- Strong presentation, communication, and influencing skills.
- Hands-on, analytical, and results-oriented approach.
- Proficient in Salesforce or other CRM platforms.
- Able to work effectively in a matrixed organization with cross-functional and international teams.
- Fluent in Dutch and English.
- Willing to travel nationally and internationally.
Nice to Have
- Experience in the cleaning & hygiene industry or similar markets.
- French fluency for career progression.
Technical Stack
- Salesforce or other CRM platforms.
Team & Environment
You will lead a team of Sales Managers and Account Managers for the Institutional business in the Netherlands and report to the Benelux Institutional Management Team.
Work Mode
This is a hybrid position based in Breukelen, Netherlands.
Solenis is an equal opportunity employer.





