About the Role
Role details below.
Responsibilities
- Design and deliver enablement programs tailored to Account Executives and Sales Engineers supporting new logo acquisition across multiple business units and GTM motions.
- Partner closely with our channel motion leaders and sellers from onboarding new sellers through full-scale and upskilling needs
- Translate go-to-market strategy, ICP definitions, and product positioning into practical AE and SE-ready sales narratives, discovery frameworks, and solution positioning guidance.
- Support new product launches and GTM changes by ensuring AEs and SEs are trained, certified, and prepared to confidently position new offerings with prospects.
- Develop and deliver programs that strengthen core new logo sales capabilities, including discovery, qualification, value-based selling, competitive positioning, and deal progression.
- Partner with Product Marketing to simplify complex offerings into clear, differentiated customer value narratives.
- Create playbooks, messaging frameworks, discovery guides, and sales resources that support AEs and SEs throughout the sales cycle.
- Collaborate closely with Sales Engineering leadership to ensure technical enablement supports effective demos, technical validation, and solution architecture conversations.
- Support onboarding programs for new AEs and SEs, accelerating time-to-productivity across multiple products and customer segments.
- Partner with Marketing to align campaign messaging, persona-based positioning, and market insights with sales execution.
- Work with Sales Enablement and SDR Enablement to ensure alignment and continuity across the pipeline journey from prospecting through deal close.
- Collaborate with Operations to ensure tools, systems, and processes support effective sales execution and pipeline progression.
- Monitor, measure, and report on the effectiveness of enablement initiatives, continuously iterating based on data, pipeline insights, and field feedback.
- Maintain regular feedback loops with AEs, SEs, and Sales leaders to identify skill gaps, messaging challenges, and opportunities to improve sales effectiveness.