OSEA Malibu is seeking a Retention & Loyalty Marketing Manager to own the evolution of our CRM and lifecycle marketing ecosystem. You will strengthen customer relationships, drive repeat purchases, and increase long-term customer value through email, SMS, direct mail, loyalty, and subscription programs.
What You'll Do
- Plan calendar, brief, and execute email, SMS, and direct mail campaigns to engage and retain customers.
- Create and implement automated campaigns that elevate brand messaging while driving conversion.
- Segment customer lists based on behavior, demographics, and preferences for targeted communication.
- Monitor, analyze, and report on performance metrics, providing recommendations to optimize campaigns.
- Oversee and optimize the subscription program, driving customer acquisition, retention, and lifetime value.
- Collaborate with cross-functional teams to enhance subscription offerings and customer experience.
- Implement strategies to reduce churn and increase satisfaction within the subscription program.
- Lead the ongoing optimization, management, and execution of the Sea Rewards loyalty program.
- Develop and implement new point-based reward structures, exclusive perks, and personalized incentives.
- Analyze loyalty and customer data to uncover insights and translate findings into program enhancements.
- Develop comprehensive customer journey maps to identify key communication touchpoints.
- Implement strategies to guide customers through the entire lifecycle, from acquisition to advocacy.
- Work collaboratively with other teams to ensure a seamless and consistent customer experience.
- Analyze behavioral touchpoints to optimize and increase customer retention rate.
What We're Looking For
- Bachelor’s degree in Marketing, Business, or a related field.
- 3-5 years of experience in CRM or Lifecycle Marketing within the beauty or consumer packaged goods (CPG) industry.
- Hands-on experience owning email marketing, SMS marketing, subscription programs, and loyalty programs.
- Proficient in marketing automation tools and CRM platforms.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent communication and collaboration skills.
- Creative thinking and a customer-centric approach.
Nice to Have
- Direct mail experience.
Technical Stack
- Klayvio
- PostScript
- Post Pilot
Benefits & Compensation
- Medical, dental, and vision
- Flexible Spending Account (FSA)
- Quarterly wellness and technology stipend
- 401(k) match (up to 4%)
- New hire work from home stipend
- Up to 3 months of parental leave for eligible team members
- Flexible PTO
- Paid company holidays
- 4 days to volunteer per year
OSEA Malibu is an equal opportunity employer.
