Yokly is hiring a Remote Marketing Coordinator

Title: Growth Marketing & Enrollment Coordinator (Operations-Savvy) Location: Remote (must overlap with Pacific Time business hours) Type: Full-time (preferred) / Long-term contractor (considered) Reporting: Operations Leadership (with final review/approvals for key parent-facing messaging and campaigns) Role Overview We’re hiring a Growth Marketing & Enrollment Coordinator to own our inquiry → trial → enrollment pipeline, including paid social campaigns, CRM automation (GoHighLevel), and follow-up communications. This role blends growth execution with operational discipline—so marketing reflects real capacity, real parent pain points, and a premium customer experience. Core Outcomes You Own • Faster lead response times and clean pipeline tracking • Increased qualified inquiries and improved conversion (lead→trial, trial→enroll) • Consistent, brand-aligned parent communication throughout enrollment • Reliable reporting and monthly optimization recommendations What You’ll Do A) Growth Marketing (Primary) • Own paid social campaigns (Meta/Instagram): strategy, setup, testing, optimization, reporting • Run structured experiments (audiences, creatives, offers, landing/lead flows) • Maintain a simple monthly marketing calendar aligned to enrollment targets • Coordinate creative needs with the team (briefs, asset requests, messaging angles) B) CRM + Enrollment Communications (Primary) • Own lead follow-up cadence via email/SMS/calls and ensure response speed • Build and maintain GoHighLevel automations (nurture sequences, reminders, reactivation, missed-call text backs) • Keep the pipeline accurate: stages, tags, notes, next steps, and handoffs • Use warm, clear, professional English aligned to Cadenza’s brand voice C) Enrollment Ops Support (Secondary — tied to growth only) • Use My Music Staff (MMS) to support onboarding: trial scheduling support, new student record setup, enrollment tracking • Maintain tracking docs/sheets and basic system hygiene (Basecamp + Google Workspace) D) Projects / Continuous Improvement • Execute monthly growth/ops improvement projects (systems, templates, automation upgrades, funnel refinements) • Produce weekly snapshots + a monthly performance review with clear next actions What Success Looks Like (First 90 Days) • Launch/optimize 2–4 paid campaign tests with clear reporting and learnings • Implement or improve core GoHighLevel sequences (new lead nurture, trial reminders, reactivation) • Improve pipeline visibility: every lead has a status + next step • Deliver a monthly report covering: inquiries, lead→trial, trial→enroll, response time, top learnings and next tests Tools You’ll Use • GoHighLevel (CRM + automations) • Meta Ads Manager (and related tools) • My Music Staff (MMS) • Google Workspace (Docs/Sheets) • Basecamp (projects) • ChatGPT / AI tools (for drafting, systems, and workflow efficiency) Required Qualifications • 2+ years in growth marketing, marketing ops, enrollment/sales ops, or CRM-driven marketing • Hands-on paid social experience (Meta preferred) • Strong written/spoken English and high attention to detail • Highly organized and reliable (can manage a pipeline + deadlines + SOPs) • Comfortable working in a high-standards environment with feedback and approvals on key campaigns/messages Nice-to Haves • GoHighLevel experience • Education/family services business experience • Copywriting + basic creative coordination • Understanding of music education (bonus)