LemFi is hiring a Regional Performance Marketing Manager - China to act as the cultural and strategic bridge to the Chinese immigrant community in the UK, US, and Canada. You will launch and aggressively scale user acquisition for the China Corridor, driving app installs and remittance volume by ensuring our brand resonates deeply with the diaspora.
What You'll Do
- Own the China Corridor: Drive aggressive app install and remittance volume growth specifically targeting Chinese immigrants living in the West.
- Master Western Channels: Execute and scale high-performance user acquisition campaigns across Meta, TikTok, Google App Campaigns, and Apple Search Ads.
- Pioneer the Chinese Ecosystem: Lead the strategy and execution for culturally specific platforms, effectively navigating Tencent Ads (WeChat) and Xiaohongshu (Little Red Book).
- Drive Cultural Localization: Ensure all messaging and creative assets avoid 'direct translation' pitfalls, deeply reflecting the nuanced financial pain points of the Chinese diaspora.
- Capitalize on Seasonality: Architect and lead aggressive acquisition and retention strategies around key cultural moments like Lunar New Year, Double 11, and the Dragon Boat Festival.
- Optimize via Data & Attribution: Utilize MMPs like AppsFlyer to track post-install events, run cohort analyses, and rigorously optimize downstream metrics like LTV and ROI.
What We're Looking For
- Several years in App Performance Marketing with a proven track record of scaling high-spend acquisition budgets efficiently.
- Native-level fluency in Mandarin (Simplified & Traditional) and fluent English, with the ability to write compelling, high-converting ad copy in Chinese.
- Deep hands-on expertise structuring campaigns and managing creatives in Meta (FB/IG) and TikTok Ads Managers.
- Solid strategic understanding of the WeChat ecosystem (Official Accounts, Mini Programs) and Little Red Book (Xiaohongshu) marketing dynamics.
- Strong technical proficiency with MMPs (AppsFlyer/Adjust), SKAN attribution, and cohort analysis.
Nice to Have
- Previous experience scaling growth in remittance, neo-banking, or cross-border payments.
Technical Stack
- Meta (FB/IG) Ads Manager
- TikTok Ads Manager
- Google App Campaigns
- Apple Search Ads
- Tencent Ads (WeChat)
- Xiaohongshu (Little Red Book)
- AppsFlyer/Adjust (MMPs)
- SKAN attribution
Team & Environment
You will join the Performance Marketing team, reporting to the Head of Performance Marketing, within a company of over 400 employees spanning 20+ countries.
Work Mode
This is a global role.
To build the best financial tools for the global diaspora, we need a team that reflects the world we serve. We welcome builders from all walks of life who embody our values over a perfect resume.
