Responsibilities
- Lead and execute regional marketing strategy: Define and implement Poka’s North American marketing strategy in alignment with global GTM priorities.
- Leverage AI tools to enhance marketing execution: from accelerating content creation and localization to improving campaign targeting, insights, and operational efficiency.
- Drive demand and account-based marketing (ABM): Lead multi-channel campaigns to generate net new qualified pipeline; design and manage ABM programs targeting enterprise and strategic accounts with tight alignment to the NA Sales organization ensuring marketing is a direct accelerant to revenue.
- Champion content and brand localization: Partner with global teams to adapt messaging, create localized content, and build regional thought leadership and customer case studies.
- Orchestrate regional events: Plan, promote, and execute North American trade shows, executive roundtables, and webinars — with a focus on engagement quality and measurable ROI.
- Leverage marketing technology: Use CRM, MAP, analytics, SEO/SEM, and paid media tools to optimize campaigns and measure attribution.
- Be the regional expert: Bring insight into North American manufacturing markets, cultures, and buyer behaviors to inform strategy and improve market penetration.
- Own metrics and budget: Set and track performance KPIs (CPL, CAC, pipeline contribution) and manage regional marketing budgets effectively.
Requirements
- 8+ years of B2B marketing experience, ideally in enterprise SaaS or industrial technology.
- Proven success driving net new pipeline in enterprise B2B markets — experience selling into large manufacturing or industrial organizations, with customer marketing exposure to understand the full account lifecycle.
- Demonstrated ability to design and execute demand generation and ABM strategies that create measurable pipeline impact.
- Experience managing and scaling regional teams or agency partners.
- Strong grasp of digital marketing tools and analytics (HubSpot, Salesforce, Google Analytics, SEO/SEM, paid media platforms).
- Excellent communication and storytelling skills, with an eye for high-quality content and brand consistency.
- A data-driven mindset and comfort managing budgets, KPIs, and reporting.
- Fluency in English required
Nice to Have
- Comfort using modern AI tools to support research, content development, analytics, and day-to-day marketing workflows.
- French speaking a plus.
Benefits
- Dynamic and collaborative work environment.
- A generous vacation policy starting on your first day.
- A truly flexible schedule that allows you to adapt your work hours.
- Group insurance from day one (dental, medication, disability, travel, etc.) with employer contributions, including access to telemedicine and an Employee Assistance Program (EAP).
- A retirement savings plan with employer contributions.
- A MacBook Pro and a $500 home office allowance upon hiring.
- Tasty snacks available at all times in our offices (fresh fruits, snacks, pastries, coffee, tea, etc.).
- Generous referral bonus.
- The tools, support, and opportunities you need to keep learning and progressing in your career.
Work Arrangement
Hybrid
Team
Structure: global marketing team in US and Canada and a growing regional commercial organization
Additional Information
- An understanding of English is essential at Poka, as it is the language used during company-wide meetings and many internal communications, ensuring effective collaboration and decision-making. In addition, as Poka operates in an international environment, English is the primary language for communicating with our clients and partners, enabling us to better serve them and represent Poka in a professional manner.
