Novakid School is hiring a Public Relations Lead to build, manage, and scale our public relations strategy across core markets. In this remote role, you will own the end-to-end PR function, defining the roadmap, managing media relationships, and driving brand narratives to support our growth objectives.
What You'll Do
- Define priority narratives and adapt them across markets with local relevance.
- Build and own Novakid’s global PR strategy, messaging pillars, and yearly PR roadmap, managing a budget of approximately $700k.
- Ensure all PR activities align with brand positioning and business priorities.
- Build and maintain strong relationships with top-tier media across education, parenting, business, and tech.
- Oversee the development and distribution of press releases, pitches, articles, and press kits.
- Manage and coordinate local PR agencies to ensure quality and strategic alignment.
- Support leadership with media training and thought leadership opportunities.
- Partner with Brand and Campaign teams to amplify key campaigns through earned media.
- Build a steady flow of news, expert commentary, and data stories.
- Position Novakid leaders and teachers as experts in kids’ education and AI in learning.
- Monitor media coverage, sentiment, and risks; prepare reactive statements.
- Define and track PR KPIs, turning results into actionable insights.
What We're Looking For
- A bachelor's degree in Marketing, Communications, Journalism, Business Management, or a related field.
- Minimum 7 years of experience in a Social Media and PR role, ideally with educational or technology brands.
- A proven track record of successful global Social Media Campaigns, Influencer partnerships, and PR stunts.
- Minimum 4 years in a management role, leading international teams serving customers from more than 5 countries.
- Exceptional verbal and written communication skills with native or perfectly fluent English.
- Strong leadership, problem-solving, and decision-making abilities.
- A visionary mindset with proactive strategic thinking.
Nice to Have
- Fluency in multiple languages.
Team & Environment
You will join a team of over 450 marketers, engineers, and client relationship professionals. You’ll work closely with Brand, Performance, Product, Local Marketing, and Leadership teams.
Benefits & Compensation
- Opportunity to work in an innovative, fast-growing edtech company.
- A creative and collaborative work environment.
- Comprehensive professional development and leadership growth opportunities.
- The chance to have a meaningful impact on the lives of young learners around the world.
- 100% Remote work.
- Unlimited holidays.
- Bonuses and stock options.
Work Mode
This is a fully remote, global position.
Novakid School is an equal opportunity employer.
