Responsibilities
- Apply strong working knowledge of platforms such as Google Campaign Manager 360, DV360, The Trade Desk, and other DSPs.
- Implement and validate tracking tags to ensure accurate measurement, optimization, and alignment with client KPIs.
- Collaborate with internal partners and platform teams to ensure reporting structures reflect the right success metrics.
- Build and deliver clear, actionable performance reports that highlight meaningful insights for the media planning team and clients.
- Monitor pacing and performance in-platform, assessing progress against benchmarks and proactively troubleshooting issues.
- Analyze performance using Excel, Tableau, SQL, or Python to uncover patterns, diagnose challenges, and guide optimization paths.
- Develop audience and targeting strategies rooted in client goals, audience insights, and platform behaviors.
- Build and manage bidding strategies tailored to campaign objectives across multiple programmatic environments.
- Oversee ongoing optimization and day-to-day execution — including bid adjustments, budget allocation, forecasting, strategic testing, and iterative refinement.
- Maintain rigorous quality assurance practices to ensure accuracy and excellence across all campaign components.
- Strategically allocate budget across tactics to maximize performance and efficiency.
- Evaluate large datasets to inform both high-level recommendations and nuanced tactical shifts.
- Continuously review tactic performance and reallocate budgets to higher-performing line items.
- Develop data-backed optimization strategies throughout the duration of each campaign, balancing client feedback, platform insights, and analytical outputs.
- Share insights clearly and confidently, helping internal teams and clients understand not only what happened, but why — and what we should do next.
- Participate actively in internal discussions, partner sessions, and cross-team meetings to expand perspective and strengthen collaboration.
- Demonstrate fluency in campaign management and optimization techniques across display, mobile, video, OTT, CTV, and audio.
- Educate internal teams and clients on industry shifts, platform updates, and strategic implications to help the broader team move with clarity and confidence.
Requirements
- 1–2 years of hands-on experience with DSPs such as The Trade Desk, DV360, MediaMath, or comparable platforms.
- Proficiency in Excel, Tableau, Python, or Google Data Studio, with the ability to transform data into meaningful stories.
- Strong understanding of programmatic mechanics — bid strategies, pacing, forecasting, audience building, and optimization frameworks.
- Clear, confident communication skills grounded in Clarity — distilling complexity into insights that move work forward.
- A collaborative spirit aligned to No Sidelines — sharing information proactively, asking for input, and working across teams without ego.
- An ownership mindset aligned to All In — taking responsibility for outcomes, preparing thoroughly, and following through consistently.
- Curiosity and analytical depth aligned to Move With Curiosity — seeking to understand not just the mechanics of the work, but the meaning behind the numbers.
- Integrity, empathy, and thoughtful communication aligned to Truth With Heart — especially when offering feedback or surfacing challenges.
Benefits
- Flexible Paid Time Off
- Comprehensive Medical, Dental, and Vision plans
- Competitive Parental Leave
- Flexible work set-up, remote and hybrid working is available and encouraged
- Mental health support
- Annual agency contribution to 401(k)
- Flexible Spending Accounts (FSAs) and Healthcare FSA
- Commuter benefits and corporate discounts
- Carrot Fertility and family-building support
- Employee Assistance Program (EAP)
- Casual work environment, team building, and other social events
Work Arrangement
Hybrid
Team
Structure: Activation team
Additional Information
- You must be authorized to work in the United States for any employer. At this time, we are not sponsoring or providing assistance with obtaining work authorization.
